Literally
And seriously I doubt in kpop fashion debut has ever been as iconic as Hoseok's ones. It's like fashion world has been waiting for Hoseok for years and once he stepped a foot into it all hell broke loose. Watching those brands fighting for Hoseok was so funny, never thought fashion week can be this entertaining lol
For real, who is even doing it like him?.. The main character indeed.
Nowadays there some "inflation" feeling of all those ambassador deals cause it really started to look like everyone and their moms can get such deal, especially this month when so many brands announced their new faces, but even in such conditions Hoseok managed to stand out in his relationships with brands. We obviously don't know what exactly going on and what deals are planned or in the planning, but the fact that 3 biggest brands want him is phenomenal. Probably the most mindblowing one out those brands is Hermes cause they are apparently THE luxury of luxury brands, they don't give af about using celebs as ambassadors, they don't give af about amount of money client have too and can put a billionare on waiting list (actually now the fact that they dressed Hoseok for GDA is even more impressive) and yet now they invited Hoseok, and if that wasn't speaking volumes already they also actually have rival story with LVHM.
Even from the above alone its already clear that Hoseok is the main character of fashion world, his impact and relevance are just unprecedented but even this is not all.
Louis Vuitton has been treating Hoseok like a royalty. He hasn't been announced as ambassador yet:
1. Hoseok was the only one guest allowed through vip entrance to Louis Vuitton
2. CEO of both Dior and LVMH took their time to meet with him
Another Arnault and CEO met and followed Hoseok on insta and liking his post
3. They use his video to promote their collection (it's marked sponsored, yet he isn't even ambassador).
4. He literally was the only celeb who wore fit from new collection and the color they dressed him in wasn't even on runway (btw, LV sat him near artistic director of LV woman's collection)
5. Also just watch his 'get ready with me' video
If there is more vip treatment than this.. Hoseok got full access to back stage to have first view of the new collection up close. Designer (the one in green hat) HIMSELF explained clothes to him. He got full access to stage and could try accessories and decorations.
Frankly speaking such treatment from LV is insane, not even bts got such
Main heads of Dior also followed Hoseok on insta and it is obvious that they love him. For Dior show he wore outfit from same collection as an actual ambassador Jimin.
Hermes also doing a lot to butter Hoseok up. Not only invitation but main heads taking their time to meet him too (it's quite funny how unbothered King dressed in Louis Vuitton to a meeting with Hermes executive)) and the guy legit used Arson and Jack In The Box styled Hobi gifs, please, he is whipped
Idk what is cooking, it honestly doesn't even look like smth as trivial as just ambassadorship at this point (unless Hoseok is gonna be a face of LVMH as a whole and they want him so much that his contract allows to work with someone else too lol), but the start of Hoseok's fashion journey was phenomenal and I cannot wait for his next step.
