KAKAO announced new survival show RE:VERSE, with 30 members of already debuted GG's

Kakao Entertainment announced new survival show RE:VERSE

30 members of already debuted groups will compete to debut in a virtual girl group

The identity of the contestants won't be revealed until they're eliminated and their talents will be shown via virtual characters instead. Show will start on 28th November but they will release introduction videos today.

Kakao Entertainment introduced, "Participants compete fiercely by demonstrating their talent and charm as well as dancing and singing skills through a new virtual character while completely hiding their identities in the real world."

걸그룹 오디션도 버추얼 캐릭터로…카카오엔터 '소녀 리버스'

기사내용 요약 11월28일 론칭 프로젝트 걸그룹 결성 오디션이 메타버스를 적극 차용한 가상 세계로 옮겨진다. 6일 카카오엔터테인먼트에 따르면, 버추얼 아이돌 데뷔 서바이벌 '소녀 리버스(RE:VERSE)'가 오는 1

entertain.naver.com

K/DA is mentioned as one of inspirations for this show, article also mentions Masked Singer etc.

Apparently it well be produced by Queendom PD

Quote from citron-icy

ah Icy I see

someone already posted it under some 'virtual concept' thread

Quote from citron-icy

No i just don't know what to think about this show ...

Seem to be like something for promote Kakao idols

I hope it's more to promote talent, not visuals

but won't be surprised if someone from Kakao groups will be there as well

Quote from BlackpinkHouse

Hmm...and people still think Kakao privilege doesn't exist? When your label is owned by the Korean equivalent of Facetime/Whatsapp/Spotify all jammed into one huge company, you are not drifting in some rando Nugu Creek, you are playing around in the Grand Rapids.

Well remember that KPOP companies which Kakao own/co-owns are relatively small/new. What kind of advantage they would have? 1theK youtube channel? But that is same for JYP, SM, HYBE etc. all those have youtube channels with big number of subscribers.

Starship for sure is the one which has amazing 2022 with all their groups breaking their own sales records, and with IVE hitting it daebak and becoming 1M sellers so early in their career (KAKAO owns 70% of Starship according to Wikipedia).

There of course also own EDAM which has superstar IU but then queen of charts herself said she doesn't have plans to release new music anytime soon.

KAKAO CEO had plans to go all in into KAKAO Entertainment in 2021, but suddenly in same time SK National Assembly raised a questioning about Kakao using their power to monopoly a taxi, food, and even flower delivery services. So KAKAO CEO needed to give public apology, and overall it felt like Korean government wanted to show a man that he needs to do what they want.

Since then we didn't hear anything about such plans, Only business wise decision was an acquisition of Antenna, which was overall struggling financially in terms that their soloists couldn't bring sales, and didn't even chart well. And Kakao wouldn't buy Antenna... but Yoo Jaesuk didn't want to sign direct deal with Kakao, he wanted to be in 'his friends Yoo Hee Yeol's agency' which later led Kakao to buying Antenna stocks.

And technically if you look at line up you can say that for now Antenna stands out through two variety show stars Jaesuk and Mijoo.

If you add HighUp and IST Entertainment and sum up all those sub-labels then yeah you can tell they would be that 5th Big Agency.

But the thing is each of those labels have own CEO's, own directors, own creative/marketing teams, and the only place where you see Kakao logo is information about albums distributor.

But then for example YG Plus logo also is on albums from this or that company because they do same thing