Oh wow. Is this unusual? Most Mvs for us comes out at midnight. (4pm in my time so it’s a win for me)
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they’re gonna release the mv on youtube at midnight and then the whole album on digital platforms at 4pm, basically exactly what newjeans did with their debut, but without the 2-week gap in between and only 1 title track. it’s gonna be interesting to see how it pans out for sure. i remember jyp used to do the same with itzy’s dalla dalla (release the mv on youtube 2 days before digital platforms), much to initial skepticism of that strange tactic at the time, only for the song to smash and prove everyone wrong lol. i think they did that for a few more releases but those didn’t pan out as well as dalla dalla so they stopped? 🤔 i might be wrong tho