why do you think music videos are important in kpop?

Because in kpop, visuals are important

There is so much emphasis placed on visuals in K pop, so music videos hold an extra importance.

Quote from Armedryu

Because in kpop, visuals are important

Mark this as the best answer!!!

Also, some kpop songs are emphasizing a stories through their MV.

(Even tho there are also some kpop song that telling a story/lore without having a mv)

Honestly, i'm not into official MVs as much as when i first got into Kpop. Im starting to really prefer the performance videos and the stuff from Studio Choom and other similar videos that emphasize the choreo.

visuals and high production are one of the main appeal of kpop esp to the west

only with music alone it cant be competed with western pop

Quote from jinaland

visuals and high production are one of the main appeal of kpop esp to the west

only with music alone it cant be competed with western pop

BB's fantastic baby mv is literally one that started it all

It is not different for america. Evvery popular song that i can remember like kiss me more or leave the door open or positions have intetesting videos. Maybe they are not expensive because kpop groups are more fandom based so more people buy albums doesnt matter if songs are good or bad. But for american artists they dont have dedicated fandom. They depend on public mostly

because we need to utilize our eyes as well. why use only ears to hear music. maybe we need music video that we can smell after this

What makes k-pop stand out from other genres is its maximalist approach,the visual presentation very much being a part of it.

but some western music videos def have budget like taylor swift's bad blood etc

also high budget mv high replay value more views

People rate visuals and who dose not like to look at pretty things?

you said it, no one is making MV any more, they are expensive, people like to watch them

and visuals are important on pop music

Also, i've seen 2nd gen mvs, and they mostly consist of their performance/dance.

On many variety shows that I watch, the dance part is one of the memorable part of kpop songs

Also remember Gangnam Style?

Yeah, that's the power of choreo delivered by MV

because what makes kpop unique is the combination of factors

visuals

music

dance

rap

MV

etc etc

all that and more...

K-pop is known for its visuals 👀

Visuals are such a big part of kpop now, I think it would be too difficult to abandon it.

Also, I've seen people saying that the colourful, fun and unique MVs are kind of an attraction point that bring people to kpop.