How can a group sell 1 million albums and not have a hit song?

Fan mass buy but I will say some groups sales are just fishy, you can’t convince me otherwise.

Kpop's reach is worldwide now, so increase in sales shouldn't be a surprise to anyone.

Some fandoms aren't good at streaming

maybe because they have large fandoms who buy albums but not necessarily the GP support...

but selling a million copies of an album is still unique and quite an achievement

They are a big lol

it just means they have dedicated niche following, mostly working age fans who can mass buy but have no time to mass stream

the same way they can sell 1 million albums and not have 1 million fans. bulk buying

Large fandom.

WJSN is close to being a million seller.

They at least have 'I wish" that goes to #1 on new years, even if most people listening to the song do not know who the group is.

and some groups have hit songs but can't sell million tho

Quote from quarkie

The same way a band can hold the record for largest concert audience in the US for nearly 50 years without a single hit song... having dedicated fans.

The oldest 100,000-crowd concert reported to Billboard Boxscore is Grateful Dead's gig at the Raceway Park, Englishtown, New Jersey on September 3, 1977. The concert was attended by 107,019 people, which remains the largest ticketed concert in the United States to date.

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This.

How does a song have 200 million streams but can't sell 1 million albums? How does a song have 200 million streams but the group can only play a venue that seats 5,000?

The answer of course is because a group has large casual appeal but that does not necessarily translate into paying for a group's album or concert. The inverse is equally true - because a group has an intensely devoted fandom does not necessarily translate to lots of streams. I might buy concert tickets and Beyond Lives and t-shirts, I might preorder the album from Target. But I might only stream a song or two each day while driving to and from work.