It's shaping up to be the biggest 4th gen hit (at least in Korea) but it doesn't feel like any of their members is really being hyped by anyone unlike the buzz Winter/Karina got after NL. Even with IVE you had people outside of the IZ*ONE line getting their fair share of hype like Lesseo (during ELEVEN) & Rei (during LD)
Maybe this is better suited for Anons idk