This group exists in a weird zone where they're not "korean enough" for the kpop market but they're also "too kpop esque" for the western market. It's a shame because the girls seem about as talented as your average kpop group but lack a loyal target audience.
I would agree if we were in 2nd gen but just with their current exposure on K-pop platforms, they’ve secured themselves a pretty nice size fanbase. A loyal one at that since they get bullied so much by Koreans.
Their fans actually show up to see them. So even though they’re not K-pop, most people would consider XG K-pop so they’re pulling from the same fan pool.
I’ve also seen their fans complain that their albums were sold out and that they we’re waiting for restock. XG has a very passionate fan base from what I’ve observed.