I feel like the lesbian controversy destroyed Lovelyz's momentum :((
So heartbroken now.
I always think this. People do not remember how hyped they were around their debut. They were considered Red Velvet's rivals and media played as the next SNSD or Apink. Everyone would expect them to be huge instead of per say, Gfriend but even after Jisoo was cleared, right before every comeback there were articles about the scandal and Gfriend and Twice stole the light in 2016. After that there was a long hiatus and they never recovered. I also think the reason that Ah Choo became famous but their brand didn't was the controversy.