Sounds rude but I think visuals played a part. They aren't really the most visually appealing to kpop stans.
Also yg always went with the gp appeal instead of the fandom appeal in hopes of recreating the same sensation bigbang were in 3rd gen. Changed that for treasure
We can see the change with treasure who sells well. Also bigbang sales were good enough for 2nd gen standards.
Thread
Why do yg boy groups flop in physical sales in contrast to sm and jyp?
I always wondered why.
OP