Proof JYPE Holds Their Artist Back on Purpose and Kills Their Branding?

So as the thread suggest, are we finally seeing the proof?

Got7 left and we saw details that for whatever reason jyp had been stopping Jackson from promoting in Korea and contractually he wasn't allowed to do so. Obviously the members of Got7 have all showed themselves after leaving JYPE to be capable and desiring to have solo promotions too but were never given any real chance for 7 years at JYP Entertainment.

Jae left Jyp due to creative problems and mostly alot to do with him feeling stifled by the company and his lack of ability to pursue solo opportunities and solo songs. Effectively killing Day6.

Twice had 0 solo promotion for the last 5 years and we heard a lot of their fans claim '9 or none' as id the girls were happy year on year to see their solo branding diminish(at this point almost completely)and to lose out on earning and promotional opportunities to tow the company line. Now in fact we see in their final year of contracts when they finally have power over jyp they have more solo shoots, solo CF's and some solo promotions and an ost. Do we really think the girls didn't want this for years?

Itzy/Stray Kids have no individual social media, no solo promoted songs or albums, no solo CF's, etc. Are we really buying that? Competent and passionate producers in Stray Kids don't want to release solo songs also? People like Yuna haven't been offered solo gigs or CF's? Yeah, no.

I'm bored with the Suzy Miss A excuse. That begun over 10 years ago, tell me who else in the world could make mistakes 10 years ago and not have now learned to fix those mistakes and somehow still keep their job?

SM don't struggle with this, YG don't struggle with this. Both have had stars just as big or maybe bigger than Suzy and yet that didn't cause these issues or define a companies attitude to never doing solo's again. Taeyeon, Jennie, G Dragon, Lisa, Yoona, Heechul, Baekyhun, etc, etc, etc are all cpapble of solo success, good branding and still keeping their groups pretty much fine and thriving.

Why is it just accepted that JYPE purposefully destroy their idols solo value and branding, kill opportunities and steal money out of their pockets due to managerial incompetence? It's infuriating for the fans and embarrassing for the company.

Rant over.

Cant run away and disband if they don't have a solo career can they?

The fans are stupid for eating up their excuses

Group or nothing is not cute

JYP is just not good at solo promotions, they are good at managing groups. That's why they don't want to go through with it in the first place. It's not rewarding with sales as well, solos have always sold way less than K-pop groups, unless you have a huge fanbase like BTS or Blackpink.

Got7 got quite a few comebacks in their early years and they were successful but extremely disappointing by JYP standards so of course he's not gonna allocate them as much resources as he would to more successful groups

not to mention after got7 started releasing self-produced title tracks their gp recognition dropped even way further

their fans just like to blame everything on jyp while many other groups from less rich companies get far less resources and make it work

It’s not because of Suzy, it’s simply JYP can’t manage for shit. Period.

Look at how many JYP groups just fade away later in their career while their rivals stay mostly on too much later. SNSD debuted same year as WG and the difference between name recognition of the groups and individual members is staggering. SNSD is still talked about despite no activity for years and members are some of the biggest names in their fields.

The bgs it’s even worse. 2pm and 2am? Gone within a few years while Suju and Shinee have been active for longer. Stray kids and Got7? Same thing, they simply don’t compare for example to Exo in their 10th year are still more popular and relevant and they’re gonna have another cb soon.

Twice have have been around for years and it’s clear their popularity in Korea has faded a lot and worse none of the members established themselves solo. Compare to BP and Red Velvet. Bith groups not only still do well, very well in BP case, but the individual members are booked and busy to the point if the group is on hiatus they can have solid solo careers which can sustain them for years. After their groups disband even. Can any twice member do that? Nope. Once’s can brag all they want about brand index or surveys but the fact none of the members have any career outside Twice shows that mean fuck all, if Twice don’t renew or some members leave then what the ones not in Twice gonna do? Their not suddenly going to be blasting the charts or being the in demand actress.

Jyp simply don’t care and are incompetent. Their company stans are too blind to see it. Jyp has a history of milking it’s groups as hard as possible in the first few years, watching them fade, debut new group and the cycle repeats again. They never learn.

Quote from OP

Itzy/Stray Kids have no individual social media, no solo promoted songs or albums, no solo CF's, etc. Are we really buying that? Competent and passionate producers in Stray Kids don't want to release solo songs also? People like Yuna haven't been offered solo gigs or CF's? Yeah, no.

Don't get me wrong, I'm not a company apologist, in fact I don't like a lot of things about JYPE, but I really feel the need to share my perspective as a stay on this.

Stray Kids have actually released solo songs through their SKZ-PLAYER/SKZ-RECORD project. (Han has five: "Close", "I Got It", "HaPpY", "Wish You Back", and "Alien"; Changbin has two: "Streetlight" and "Cypher"; Bang Chan has one, "I don't want to admit"; Hyunjin also has one: "Little Star"). They also have songs with up to 4 members in this project. A digital album with all these songs has been announced for 2022.

3RACHA have mentioned quite a lot of times how important creating songs for the group is to them. And if they want to occasionally release a song as a solo, they have SKZ-PLAYER.

Also, "proper", promoted solo albums would be impractical at this stage in their career in every single way. Preparation and promotions cost money and take time, for something that would be likely regarded as a side project by stays—because OT8 is so deeply embedded into the brand of Stray Kids.

So I'm just saying, solo albums aren't always the pinnacle of promotion. Maybe we'll see it later in their careers but not now.

Same with social media. Stays are fortunately very OT8, so it's not an issue they use one account. On the other hand, if they opened individual accounts so early into their careers I'm pretty sure it would serve as a breeding ground for akgaes—who are neither pleasant nor useful.

they don't care about creativity, they care about sales. Plus none of their current idols is half as big as Suzy was in Korea, so it's not worth it for them.

I agree. JYP seems to care more about sucking these groups out of money while keeping them subservient to him. If their career only exists within his groups, they're forced to depend on him and the group brand, and therefore less likely to leave in the future. It's honestly disgusting because it's less like he "doesn't know" how to avoid another Suzy and friends situation and more like he just doesn't want to put in the effort to because it's more convenient. Honestly evil shit.

I’m sorry to say this but when twice disband they will be forgotten and replaced by the public because jyp doesn’t want any idol from their company to become bigger than the company again like Suzy…

I think Jackson couldn't promote his Chinese language music in Korea? Which makes sense in a few different ways, espec when we see how huffy knetz get about Chinese idols, and how foreign idols in general don't really get the same opportunities.

It worked really well for Twice though. Branding them as 7 sisters/BFF's who can't stand to be apart has been very pleasing for their fans. Even now I'm not sure they really want them doing stuff outside the group. The magazine shoots and other solo things are quite regular now but Once's don't seem to hype them much.

Quote from Brined Pasta & Pork (679)

Branding them as 7 sisters/BFF's who can't stand to be apart has been very pleasing for their fans.

They have 9 members

Was jyp giving more individual activities to their new groups like itzy compared to twice?

Quote from Dry-Roasted Asparagus Mammoth (966)

because OT8 is so deeply embedded into the brand of Stray Kids.

That's the point about the thread that jyp put their groups over everything, it's not only stray kids, that happens with every one of their groups. Is that the best for the group?? Maybe, is that the best for individual members if they want a solo career later? Definitely, it's not

Stray Kids' solo career may come eventually, like 2PM's and Day6's. But, for now, they didn't have even their 4th anniversary yet. SM, who seems to be your standard for solo careers, has their idols starting it often after 6-7 years since debut or even later.

As for now, they have enough solo promotion. They release their original solo songs through their SKZ-PLAYER/RECORD Project and an album compilating them will be released this year. They have member singing solo OST and others having collaborations with other artists outside the group.

Not saying Stray Kids' management is perfect, but the chosen complain was not it.

Quote from DooDoo Panko Surprise (891)

That's the point about the thread that jyp put their groups over everything, it's not only stray kids, that happens with every one of their groups. Is that the best for the group?? Maybe, is that the best for individual members if they want a solo career later? Definitely, it's not

It is better even if they wanted solo careers later.

I think individual recognition/fanbase tends to be more important for girl groups. (Regarding Twice and Itzy, I actually agree that they should have some kind of solo activities; I specified Stray Kids for a reason.) Boy groups tend to be driven by a dedicated fandom (SKZ are) and a large percentage of these fans are usually very supportive of the group as a whole (also true for SKZ). OT8 promotions benefit them all, and maximise popularity gain for every member. As I've said, solo projects will be inevitably treated as side projects by the fandom, thus they won't go all out on sales voting for music shows etc., and the company also doesn't have a reason to invest as much in the promotion as if it was a full group release. On OT8 songs, albums, and performances, everyone gets time to shine and everyone gains fans. And they can still decide to showcase their solo artistry virtually whenever they want to. At this point in their career, they can pretty much have their cake and eat it too, when it comes to this solo topic.

Really, I understand this sentiment when it comes to girl groups, but when it comes to Stray Kids, I think out of all issues with JYPE regarding promotions, this is the last thing to worry about.

Just the fact the most of them tend to leave as soon as they can, should tell you how good the company treats them.

There are smaller companies than JYP that do a better job with solo promotion, but somehow JYPE can't seem to figure it out.

Quote from Brined Pasta & Pork (619)

Just the fact the most of them tend to leave as soon as they can, should tell you how good the company treats them.

There are smaller companies than JYP that do a better job with solo promotion, but somehow JYPE can't seem to figure it out.

Exactly. Companies with way less influence, industry connections and resources manage groups and soloist well but JYP cant seem to handle it.

Its obviously not something in the skill set of the people managing and promoting the groups in JYP and they have shown 0 desire to rectify that or improve at it.

Quote from Breaded Honey Turkey (102)

they don't care about creativity, they care about sales. Plus none of their current idols is half as big as Suzy was in Korea, so it's not worth it for them.

Suzy was a product of serious mediaplay and excessive push . She was given mc job three month into her career accepted by jyp of course, had tones of mediaplay article , got dream high role , accepted the film role they gave to her. You are telling me someone like Yuna hasn’t received such offers considering the girl is even known as an actor face right from debut unlike Suzy who got called actor face after successful drama . Jyp doesn’t just want to have another idol that will end up being the face of the company unlike other companies that had groups as their faces. For example, SM had SNSD abs Exo even though yoona was very popular she didn’t overtake SNSD

YG had bigbang and 2NE1 , yes GD is literally the epitome of YG but bigbang had legacy

Another thing I have noticed , jyp has favourites that they slowly push but they don’t make it obvious

Twice - Nayeon and Dahyun of course they don’t really have strong solo promotions but they we’re given a lot of opportunities

Itzy- Yeji Ryujin chaeryeong , these three have gotten a lot of support from the companyS today I found out chaeryeong was allowed to model for a small brand on the brand’s Instagram. Yeji is the only member they sent to running man a place that increases awareness (also has the most unique fits)

Ryujin- makes sure the most important parts of the songs like that MAMA performance that was scheduled to have a lot of fans, jyp decide to fixate the show around her and Yeji . Right from predebut has been picked to be Center despite not really being the visual or the all-rounder

Nmixx- seolyoon is by far their favourite , the first time since Suzy to see this type of push, every day on pann she’s injected similiar to Aespa Karina debut . Mediaplay non stop. Given the debit trailer and mv thumbnail but the only reason why they can’t shove her to the front is because the girl group is girl crush and she looks too innocent to pull that off , her expressions are still very awkward

What I’m trying to say is JYP is being shady to some members of the groups , they might not be pushing like others but there is still favouritism

Itzy and skz have good promotions. Jyp killed twice's hype and held them back as soloist even though their members were a lot in demand. Got 7 was also not managed well. And missA too.

here is an interesting fact: did you know that JYP has the lowest renewal rate out of all the big3? and that phrasing doesn't even put things into perspective, JYP's artists DON'T renew, period.

in JYP's history, the only idols that renewed were Suzy and Jokwon but they left shortly after. And then there is 2PM, who's to date the only JYP group who renewed with the company as a group (minus Taeckyeon) but that's akkegedly because they were promised director positions in the company. they're becoming part of the machine.

one can't help but wonder, why?

renewal periods are a time where idols get to negociate for better benefits for themselves as individuals. A smart company that's looking for a longterm engagement, should start working on building their idols' solo careers BEFORE the time for renewal to ensure that once renewals happen and idols' get more individual benefits, those benefits will be mutual because the idols will actually be profitable. it is all a chain. JYP simply don't care about long term profits or "lifetime" engagements with their idols, they just want to maximise their groups' potential, suck them dry and get every little last penny they can possibly get out of them before their contracts are up and they don't care of that kills their individual potential, they are not going to stay with the company anyway since the company is not going to agree with the idols demands @ renewal. rince and repeat.