Gaon gently dissing K-pop awards, fandoms and culture - See video

  • Also the too many award shows argument... that applies to more than just kpop. Most of the award shows in the US are unneeded. Like the whole reason the American Music Awards exist is because ABC lost the broadcast rights to the Grammys so they invented an award show so they could still feel special and don't get me started on the fact that there are three different country music award shows.


    But the US market is 10x bigger, but has just as many or even fewer major awards than in Korea ones…. Also I find each of the major music awards in US target different criterias and are more transparent on how winners are chosen.


    Grammys: Nominations & winners chosen by members of the recording industry.


    Billboard: Nominations & winners based on sales and social interactions. (except for fan votes categories)


    AMA: Nominations based on sales and social interactions. Winners based on public votes.


    Other award shows are considered minor and usually cover a specific certain market.

    Vachirawit “Bright” Chivaaree can get it every day all day all week every month all year for a lifetime.

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  • Unfair to stop the schedules, because they would probably have to rush or delay (and maybe even rushing future schedules) to fit the schedules of watching an award show for nothing. Their obbligations wouldn't stop existenting.


    And I didn't mention only their schedules, I mentioned their resting time too. So It's unfair both related to their schedules and related to when they are not.


    And yes, the fandom culture thing is something that I agree that need to change, that's why I didn't say anything against the second point.


    :pepe-toilet:

  • I can't agree with 3. 2017 my faves went as backstage dancers to an award show just so they can perform. This year they went to every show they got invited. I can't speak for other acts tho.

    I agree on 2. Back in 2nd Gen kpop was much more we agains the world. Now with kpop get international successful, it's more everyone against each other.

    Who are your faves? - Brave Girls?


    Though one could argue that they did so for exposure, I still would give them credit for that,


    In addition to supporting others and industry in general, shows also gives an opportunity for acts to perform, however much they can.

    Kudos to them.


    But you know the point is still correct as a trend.

  • Agree with 1 and 2.


    Regarding 3, arent there hundreds of people that attend the Oscars that dont get any awards, that arent even nominated for any award? It's weird to expect to win awards as a prerequisite for attendance. Imagine if Brad Pitt said he wont attend if he doesnt win Best Actor, dude would be freaking buried by locals here. You attend for other reasons than to win an award, you attend because it's an honor, or you want to make a splash on the Red Carpet, or because you were asked by your agent or some other industry player, or whatever.


    Kpop needs to consolidate the awards, have basically only 3 or 4 like the US (Grammys, AMA, Billboard), so that they actually become meaningful. It should be a privilege to be invited and attend the show, and to perform.

  • Yes its brave girls.

    Of course they did that for exposure and also because it was something different then perform for the military or what they usually could attend. This year they also attend every show they got invited and trained a lot to deliver a different performance every time. Sing live a lot while many others Doesnt. So for me they seem sincere in their singing and dancing


    Yeah maybe you are not wrong. It seems it becomes more usuall to only attend if you get something. Maybe there is also a difference between very successful artists and/or big3 artists who are used to be successful and lesser ones. But since I don't now that much about other artists I can't speak for them. Maybe I'm living in a happy bubble there.

  • Yes its brave girls.

    Of course they did that for exposure and also because it was something different then perform for the military or what they usually could attend. This year they also attend every show they got invited and trained a lot to deliver a different performance every time. Sing live a lot while many others Doesnt. So for me they seem sincere in their singing and dancing


    Yeah maybe you are not wrong. It seems it becomes more usuall to only attend if you get something. Maybe there is also a difference between very successful artists and/or big3 artists who are used to be successful and lesser ones. But since I don't now that much about other artists I can't speak for them. Maybe I'm living in a happy bubble there.

    As much as idols, it is the agencies and fandoms which have lead to this culture.


    Famous idols ought to come to support others - does BTS or IU or Bigbang need any more award affirmations?

    In fact they should be judges or presenters, than recipients at this point.


    And others to get exposure, network etc.

    That's how it happens in pretty much every other profession.


    But anyway, glad that at least Gaon is recognising such bad practices.


    It is still an young industry, it will hopefully mature.

  • Yeah the whole they only come if they get an award is dumb and hence why awarding bodies are creating new awards just so that they can invite more acts.


    Award shows can just be about performing and hanging out with fellow friends in the industry. However both Covid and overly fanatic fans ruin that.


    Cmiiw but Itzy attended Mama yet they didn't win anything. They were the ultimate winner of the night though as their performance was the most talked about.

  • What ratings does these award show gets?


    Also on #2, I don't think it's just the fandoms being exclusive but folks are used to everything "on demand" like Netflix, YouTube etc. Nobody's got time to sit through the whole show.

    Edited once, last by Sotroof ().

  • 2. Fandoms tend to be exclusive and don't support multiple acts, leading to Kpop groups also not showing open support of each other - see #3.

    if people are allowed to support real Madrid and turn their back on Barcelona, or be a fans of MU and hate Liverpool idk what's wrong with only supporting one idol group.


    Support whoever you want


    Too many rules and shaming in kpop world

  • 1. 100% agree

    2. Well fandoms, are fans of specific artist so what do they expect? Of course, if they are in the place where the even is being held, it's polite to not ignore the performer (or do black ocean, etc). But expecting the same level of excitement is crazy when they can genuinely not like the song/music. Even in Western shows, the headliner has more enthusiastic audience than some nugu performer.

    3. I agree and disagree at the same time. For me it's connected to #1 - there are too many shows, so it's impossible to attend all of them. Especially if you don't gain anything from it - you don't get to perform or take a reward home. If there was just 2-3 main awards show, it would be a different matter.

  • the 1st and 2nd one are true, to many awards, a lot are rigged and just too many awards show giving useless awards just for the shake of giving something which goes to 3rd point, i agree and i don't, i agree that idols (just like actors) should attend if they have time and want to grab the awards live even if they don't win and i don't agree about attending if don't have time or simply don't want


    the 3rd could easily be fixed by:

    1. award shows not announce the winner before the event

    2. give less useless awards

  • Many of the comments here itself prove the videos point.


    * My favorites are too busy.

    * Shows are too many and too long.

    * Why should I appreciate music by another group.


    To respond,

    * No not all idols are busy at all times, that it has become a noticeable trend that most idols don't attend unless they are in play.

    (Of course some idols will have schedule conflicts, sometimes)


    * Shows are effectively concerts and not 3-6 hours of awards and speeches, the excuse means idols don't have any appreciation of music made by others.


    * One could prefer one group, genre of music MORE, while still enjoying others, other types. It is close minded toxic behaviour to be exclusive to one.

    Indicates that it is emotional obsession at play and not appreciation of music.

  • Why should a fandom support anyone except their fave? They aren't obligated to.

    If the company does not want to send their idols to clap for others it's fine. Stop this support others lol.

    ♪ d◕‿◕b ♪ 𝓢𝓔𝓔𝓤𝓝 ♪ d◔‿◔b ♪

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  • This would only make sense if kpop was the only music genre on earth. I personally only care about 1 korean groups, but that doesn't mean I don't listen to a bunch of artists from other countries in few different languages.


    Realize some of us support particular groups and their music, not the industry. Not our fault if some of u are brainwashed into support the whole kpop sphere.

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