Also the too many award shows argument... that applies to more than just kpop. Most of the award shows in the US are unneeded. Like the whole reason the American Music Awards exist is because ABC lost the broadcast rights to the Grammys so they invented an award show so they could still feel special and don't get me started on the fact that there are three different country music award shows.
But the US market is 10x bigger, but has just as many or even fewer major awards than in Korea ones…. Also I find each of the major music awards in US target different criterias and are more transparent on how winners are chosen.
Grammys: Nominations & winners chosen by members of the recording industry.
Billboard: Nominations & winners based on sales and social interactions. (except for fan votes categories)
AMA: Nominations based on sales and social interactions. Winners based on public votes.
Other award shows are considered minor and usually cover a specific certain market.