According to 8 News, chaebol Lee Jae Hwan has been "sponsoring" former female idol A, who is currently a celebrity personality. He's known as the youngest brother of the CJ Group's presiding president as well as the chairperson of a subsidiary company.
Screenshots of alleged text messages by Lee Jae Hwan give instructions on how to handle A's music promotions. The messages state, "As for A, she seems to be more interested in music distribution than her YouTube activities, so I've already told our music business department to cooperate with her for the confirmation of her music releases and upcoming promotions."
Another screenshot details a conversation between the two that indicates a friendly and possibly romantic relationship. A writes, "Mr. Chairman, what are you up to? It's cold so don't go outside," and he responds, "Thinking of A."
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Korean source: - here it also suggests that after he made some contacts then female A appeared as regular in one of programs in tv channels owned by CJ Group