Think about it
GG have always been the most popular among the GP
and lately Aespa is the most successfull GG among the GP, and it's because they are doing something different that the GP isn't used to so they feel attracted to this more than anything else
let me give you some example
Teen crush concept was a niche before Itzy and Weki meki got some attention for this new concept but after this the market have been saturated with agencies debuting tee crush GG hoping to find the same success, Cignature, hot issue, stayc, purple kiss etc.....
Girl crush was dead when Blackpink debuted, and after this some GG started to do Girl crush concept and Ifans started to give more attention to this nugu GG doing Girlcrush but after this more and more GC GG debuted, and ifans felt less interested in this new GG debuting with GC because there was already a lot of GG doing this concept
Girlgroup with story telling seems to be the things who attract people lately, Loona is doing great because of their storytelling concept, Pixy a complete nugu GG is also attracting a lot of Ifans thanks to their concept who make people curious, and aespa is the only big 3 so they get more exposure to the GP and the GP find their sound very intense that no other girlgroup is doing right now refreshing among all the GG
Sexy concept was dead, and why rollin did so well, because it was sexy, different from what other GG are doing recently and it's addictive
that's why even if Journey to atlantis had a little buzz around them too after this, it never blow up like rollin, because the cute concept of the song is something that we saw again and again and it wasn't as refreshing to people watching their stage or mv compare to rollin
here a video of 2 koreans, talking about how only Aespa is the only GG doing intense music nowadays and that's the reason why they find them refreshing
But this doesn't apply to only the Kpop market it's a common things in the market
Why Billie eillish did so well with her album " when we all fall asleep" ? Because no artist was doing this creepy type of sound at this moment and it was refreshing to see this, that's why people got interested in her and she got the skills to prove that she's not just a concept
Why Old town road did so well ? because we are all used to hip hop songs, they all sound the same, so mixing it with some country influence was refreshing that's why people like the song, the song was good and different
and Why so many people like Lil nas X currently ? because he's different is breaking the barrier of US hip hop by being an openly gay rapper in the hip hop business in the US
even for BG it's the same ?
Why NCT and SKZ are two of the trendiest BG currently in Kpop ? because their concept and sound is something that no other BG are doing that's why Kpop fans are invested in them
Aespa isn't doing great because Koreans taste are bad
or because their songs is better than other artist
they are doing better because they are releasing good music by bringing some freshness to a market who have been the same for too long
Kpop agencies need to understand that the same recipes will not work forever and with the time passing by, people want something new, something that they never see before and can keep them interested
So you're lame argument saying SM is dumb and is ruining aespa with their song and concept is the contrary
Sm is smart by giving to Aespa this type of song and concept, because they are giving to the public something that they need, something new that they never see before and make them ask " what's next "
