I was wrong about The Feels

  • When I first heard The Feels I was disappointed. I thought Twice wanted to move on to more mature concepts, and I've been liking that. I also felt like it was pointless to have such a K-Pop style song in English for Western charts - either release it in Korean for a fanbase that already loves that style, or release a more mature song in English.


    But I changed my mind. It's actually really ballsy to debut a cute-disco K-Pop song in English when the GG market is dominated by girl-crush and say "This is who we are". They're doing it on their terms instead of just following what has already been working. And I've seen people saying that it's refreshing to hear pure pop again, so maybe it will pay off!


    Anyway, I'm playing Lalisa, Money, My Universe, Loco, and The Feels on a loop, and I'm feeling satisfied with K-Pop right now <3

  • I do think The Feels can appeal to Western audiences but it's not like TWICE is changing their sound and image completely to do that. It still feels very K-pop more than western pop, and I love that. It's nice they are being themselves.

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  • I do think The Feels can appeal to Western audiences but it's not like TWICE is changing their sound and image completely to do that. It still feels very K-pop more than western pop, and I love that. It's nice they are being themselves.

    As nice as it is there's no logic in them singing a song for the kpop audience in English. Confusing release from head to toe.


    Bring back and promote your original sound in a language it wont make an impact in but in the markets the fans/public will appreciate these releases the most we'll stick to more mature releases. The logic does not compute from JYPE.

  • As nice as it is there's no logic in them singing a song for the kpop audience in English. Confusing release from head to toe.


    Bring back and promote your original sound in a language it wont make an impact in but in the markets the fans/public will appreciate these releases the most we'll stick to more mature releases. The logic does not compute from JYPE.

    Have to politely disagree. I think singing in English helps them connect with international audiences. Audiences that don't normally connect with kpop music. And certainly, for international people who are already fans of TWICE. An English song is a pleasant surprise for them.


    Anyways, not like their Korean or Japanese releases will be going anywhere. Fans and public that already like those kinds of songs know where to find them.

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  • Have to politely disagree. I think singing in English helps them connect with international audiences. Audiences that don't normally connect with kpop music. And certainly, for international people who are already fans of TWICE. An English song is a pleasant surprise for them.


    Anyways, not like their Korean or Japanese releases will be going anywhere. Fans and public that already like those kinds of songs know where to find them.

    International audiences being international kpop fans i.e. fans that wouldn't be listening to kpop if they cared about songs being sung in English? What non-kpop fan audience is a quintessentially bright kpop song going to appeal to exactly?


    If you're already a fan of Twice you've heard them have songs in English already.


    For your last sentence - the whole point I'm making is the public and their core fanbase in SK don't like the mature songs Twice are putting out for Korean releases.


    Preferences:

    SK public and core fanbase - bright Twice

    Western kpop/Twice fans - mature Twice


    Actual releases:

    Korean - the new mature Twice

    English - the old bright Twice


    Do you not see the disconnect?

  • I'd prefer them to gather an audience that likes their music and identity for what it is than cater or change their image to fit. Yes mature TWICE is still very much TWICE as bright TWICE, but they shouldn't have to hide or change that side of themselves either. I think some international audience with no experience to TWICE can take to this, but of course we need to wait and see how it performs.


    A bright song could show western audiences something new. They are offering something not as comon in western pop.

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  • I'd prefer them to gather an audience that likes their music and identity for what it is than cater or change their image to fit. Yes mature TWICE is still very much TWICE as bright TWICE, but they shouldn't have to hide or change that side of themselves either. I think some international audience with no experience to TWICE can take to this, but of course we need to wait and see how it performs.


    A bright song could show western audiences something new. They are offering something not as comon in western pop.

    How would they be hiding or changing it when a mature sound will give them a bigger and better platform in the west, which will then naturally be a gateway for more fans into Twice's music? Surely debuting with a very bright quintessential kpop song is hiding their mature side then which has dominated their last two years?


    There's a reason it's not common and why non kpop fans from the west hold certain prejudices against the genre. What does giving Twice a risky sound for their debut in English achieve.


    We probably won't agree on this but you're not the first person I've seen stating them being themselves as a positive for this release and I just fundamentally disagree with it. They've been putting out mature music in Korean for a while now, putting out something similar in English isn't them changing or catering to anyone as they've been dong that for two years.

  • How would they be hiding or changing it when a mature sound will give them a bigger and better platform in the west, which will then naturally be a gateway for more fans into Twice's music? Surely debuting with a very bright quintessential kpop song is hiding their mature side then which has dominated their last two years?


    There's a reason it's not common and why non kpop fans from the west hold certain prejudices against the genre. What does giving Twice a risky sound for their debut in English achieve.


    We probably won't agree on this but you're not the first person I've seen stating them being themselves as a positive for this release and I just fundamentally disagree with it. They've been putting out mature music in Korean for a while now, putting out something similar in English isn't them changing or catering to anyone as they've been dong that for two years.

    I just said that both sides of TWICE are very much both TWICE, but the brighter side is still an important part of their identity, and they should feel proud to show it to west.


    Anyways they shouldn't feel the need to just "show their mature side" to the west just because it's the west. The brighter side is still them, and it's giving the western audiences a something not as common there. I think this can catch interest.


    I'm not going to spend hours arguing in circles with you. Let's just see how the song performs before making judgements, okay?

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  • I do think The Feels can appeal to Western audiences but it's not like TWICE is changing their sound and image completely to do that. It still feels very K-pop more than western pop, and I love that. It's nice they are being themselves.

    honestly though, I feel like none of the groups that released english singles completly changed their sound to fit in with "western" pop. Cause I like most english singles and I hate most western pop these days lol.

  • I loved the feels since day I was too much on releasing an English single but it’s catchy and and still twice

    How would they be hiding or changing it when a mature sound will give them a bigger and better platform in the west, which will then naturally be a gateway for more fans into Twice's music? Surely debuting with a very bright quintessential kpop song is hiding their mature side then which has dominated their last two years?


    There's a reason it's not common and why non kpop fans from the west hold certain prejudices against the genre. What does giving Twice a risky sound for their debut in English achieve.


    We probably won't agree on this but you're not the first person I've seen stating them being themselves as a positive for this release and I just fundamentally disagree with it. They've been putting out mature music in Korean for a while now, putting out something similar in English isn't them changing or catering to anyone as they've been dong that for two years.

    I do agree the feels sounds like a good kpop song but it’s not a material destined to the USA market if JYPE wanted to push them in the west they should have released a mature song like cry for me it’s a dumb move

    A bright song could show western audiences something new. They are offering something not as comon in western pop.

    The western audience don’t want something new they want something they can bop

  • The western audience don’t want something new they want something they can bop

    You never know. Could create a new demand.

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  • How would they be hiding or changing it when a mature sound will give them a bigger and better platform in the west, which will then naturally be a gateway for more fans into Twice's music? Surely debuting with a very bright quintessential kpop song is hiding their mature side then which has dominated their last two years?


    There's a reason it's not common and why non kpop fans from the west hold certain prejudices against the genre. What does giving Twice a risky sound for their debut in English achieve.


    We probably won't agree on this but you're not the first person I've seen stating them being themselves as a positive for this release and I just fundamentally disagree with it. They've been putting out mature music in Korean for a while now, putting out something similar in English isn't them changing or catering to anyone as they've been dong that for two years.

    I understand there's too much frustration but this one is for fans who wanted the old twice back and feels concept is pretty safe to try for twice with their current concept and the retro trend. Twice is not really trying to target west like b*s and blackpink. Jyp just wants that hot 100 debut for twice so they can have that one crossed off from their bucketlist.

    Edited 2 times, last by SAINTROSE ().

  • I understand there's too much frustration but this one is for fans who wanted the old twice back and feels concept is pretty safe to try for twice with their current concept and the retro trend. Twice is not really trying to target west like b*s and blackpink. Jyp just wants that hot 100 debut for twice so they can have that one crossed off from their bucketlist.

    A majority of fans that want the old Twice fans aren't English speaking fans, if anything they've shown they prefer Twice's mature side and that's what has bought them to this point in the last two years. I don't think it can be put in anymore layman terms.


    The fans that will buy multiple copies to get this on billboard won't care what concept it is, but the impact on streams (a component of billboard charting) is impacted already just through song choice alone. This is the first Twice title track post-Fancy to not debut on the US Spotify charts on the first day, an indicator of popularity from the less hardcore fans.


    If JYPE were serious about Twice in the west and looking to grow them there I don't know why they'd choose this song. I'd rather not think it's just a gift for English speaking Twice fans as that makes everything about the announcements at the end of the video feel even more ominous.

  • I understand there's too much frustration but this one is for fans who wanted the old twice back and feels concept is pretty safe to try for twice with their current concept and the retro trend. Twice is not really trying to target west like b*s and blackpink. Jyp just wants that hot 100 debut for twice so they can have that one crossed off from their bucketlist.

    Why did you censor bts :laughs:

    A mod removed my sig

  • If JYPE were serious about Twice in the west and looking to grow them there I don't know why they'd choose this song. I'd rather not think it's just a gift for English speaking Twice fans as that makes everything about the announcements at the end of the video feel even more ominous.

    After i heard the feels my first thought was they should have kept it for the Korean comeback. Icsm and cry for me r way more suited for the western audience. They kinda wasted cry for me's potential.

    ✿༺ 𝒲𝒪𝒩𝒴𝒪𝒰𝒩𝒢 ༻✿

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