I know RBW really gets a lot of flak for "not promoting Mamamoo properly" also known as the complaint of every fandom ever. But as we no know, stupid spending gets you Blockberry creative. But I digress - Based on the amount of content they are putting out and the behind the scenes videos, it looks like RBW is going all in with PK.
It's nice that they're spending money on content and really letting them shine. I feel like everything they've learned from managing Mamamoo, they are applying to Purple kiss. all of their content have subtitles for the most part, social media is hella active - and it's looking like they're going for a longer promotional period this time even when the bigger groups are coming back.