i’ve only heard of groups opting for friday releases when they want to chart higher on the billboard charts in the us because of the extra tracking period but itzy have never charted inside the bb200 or hot100. why is jyp perusing the west when the girls still have a long way to go? not to mention, a friday release will effect their music show wins in korea i think
if i recall, bts’ first friday release was after ly: her and dna charted really high, breaking all records. itzy going for this this just doesn’t make sense to me
p.s this is no shade to itzy. i really love them which is why i’m extremely confused with the company’s decision