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The Fading Stardom of Teddy: Challenges Facing the Hitmaker
Teddy, renowned for producing hit tracks for major groups like Big Bang, 2NE1, and BLACKPINK, appears to be losing his golden touch. This year, the producer has taken on two rookie girl groups: MEOVV (under his label The Black Label) and IZNA (formed through the survival program I-LAND 2). Despite high expectations, the results have been underwhelming, leaving fans and critics questioning whether Teddy's magic is waning.
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MEOVV: A Quiet Debut
MEOVV debuted in September and made a comeback just two months later, but the buzz surrounding them remains muted. Their initial tracks, "TOXIC" and "BODY," were sleek but lacked the punch needed to captivate audiences. Notably, "TOXIC," which had more of Teddy's input, leaned toward a sentimental style, diverging from the bold sound many associate with a "Teddy girl group." Critics argue that the debut fell short in delivering the strong, attention-grabbing music required for a rookie group to stand out.
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IZNA: Underwhelming Momentum Despite Core Fan Support
IZNA had the advantage of pre-existing core fans from I-LAND 2 and showcased their debut performance at the 2024 MAMA AWARDS. However, their title track has been criticized for lacking impact. While the lyrics captured their identity, the melody didn't resonate as a compelling lead single. Fans and critics alike suggest that their B-side track, "TIME BOMB," would have been a better choice to highlight the group's strengths.
Is Teddy Overstretched?
This is the first time Teddy has managed two girl groups simultaneously, which might explain the noticeable dip in song quality. MEOVV and IZNA both released new music in November, but their tracks failed to chart, signaling a need for recalibration. Observers speculate that the pressure of balancing two groups has diluted Teddy’s signature style, once characterized by a sophisticated blend of YG hip-hop and pop, leaving behind a more generic sound.
Challenges Ahead for the “Father of 12 Daughters”
As the head producer for these groups, Teddy holds significant responsibility for shaping their musical identity and public appeal. With MEOVV’s 5 members and IZNA’s 7, Teddy faces mounting pressure to deliver. It’s crucial for him to reevaluate what fans and the market expect from his production style and tailor his work to suit each group's distinct strengths.
For now, the K-pop industry watches to see if Teddy can regain his footing and guide his "12 daughters" toward success. His name, once synonymous with hits, must once again shine to elevate the groups he champions.
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1. I wish they were more proactive in their activities, but it’s a shame they stick to the same old method and the music is a bit disappointing…. They seem to lack planning skills
2. Honestly Blackpink has very good members
3. MEOVV has never appeared in the media so I don’t know their faces or their popularity…
4. It’s boring… Teddy originally specialized in hip hop, but you don’t see that in the groups he produces, and it’s compared to BabyMonster, who is good at hip hop
5. I don’t know what MEOVV wants to do… They don’t promote much… Blackpink’s method can only be done when there are Blackpink members…
6. Their songs aren’t that good ㅠㅠ
7. It’s just that they didn’t promote properly
8. I think Teddy did well thanks to the combination of YG’s name value and the expectations for YG idols
9. I don’t know the difference between these two groups
10. Who are they?
