The institute said, "NewJeans are leading the K-pop revival by setting an unusual record of having all five albums released since their debut in July 2022 become million sellers. In particular, NewJeans is expanding its influence by establishing a solid position in the United States and Japan, the two largest markets in the global music market."
They continued, "Not only did NewJeans' single title song 'Supernatural' rank 32nd on the U.S. Billboard Global Chart, but NewJeans, who recently debuted in Japan, also caught attention by breaking the record for the shortest period of time for a foreign artist to enter Tokyo Dome. Furthermore, NewJeans member Hanni's performance of Matsuda Seiko's 'Blue Coral Reef' received favorable reviews and created a syndrome throughout Japan."
The K-Brand Index is a big data system developed by the Asia Brand Research Institute in collaboration with domestic and international researchers. Unlike existing big data analysis systems, it is conducted based on verification by a field-specific advisory committee from candidate sample extraction to index selection. In particular, the K-Brand Index has been verified for its high reliability by presenting a big data comparison ranking of the survey results in six popular culture sectors announced by Korea Gallup last month.
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