Newjeans - Right Now MV Teaser #2 (MV release on 17th June)

Wow the teaser was amazing

nobody is doing it like newjeans

Like I've been saying, this sounds like a top 5 NewJean song already

This looks cute and that dance looks like a lot of fun. They are only going to release the MV? At least it is just a few days of waiting for digital release compared to bubble gum.

Quote from MochaCinnamon

This looks cute and that dance looks like a lot of fun. They are only going to release the MV? At least it is just a few days of waiting for digital release compared to bubble gum.

6/17 to 6/21 thankfully isn't too long of a wait. I still don't really get the pros of this strategy, so maybe someone can unearth solid reasons for not having the MV debut and song release on streaming platforms at the same time (Bubblegum probably would've gotten a PAK if it didn't release nearly a month after the MV).

Quote from thebadguy

Wow the teaser was amazing

nobody is doing it like newjeans

There's one, it's called Cartoon Network.

i luv it?!

Please come out already, I can't waiiit .

Quote from YamaChwan

6/17 to 6/21 thankfully isn't too long of a wait. I still don't really get the pros of this strategy, so maybe someone can unearth solid reasons for not having the MV debut and song release on streaming platforms at the same time (Bubblegum probably would've gotten a PAK if it didn't release nearly a month after the MV).

Maybe give maximum exposure and hype to the mv?

Also mondey mv release and friday digital release seems like the best of the two worlds smh.

The problem with BG was that the song was released a month later. Even a week later would have been ok but one whole month is too much. It made the song lost it's hype and novelty factor.

Quote from atropos

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MHJ support bullying.

hanni is so cute ☺️

& right now already sounds like soty. i’m excited!

Quote from David33

MHJ support bullying.

Minji pls accept my proposal and bully me my whole life

Guys im addicted to the teaser, the music is so good, im playing the teaser on repeat nonstop.

This song has potential to become my #1 newjeans song

Quote from thebadguy

Guys im addicted to the teaser, the music is so good, im playing the teaser on repeat nonstop.

This song has potential to become my #1 newjeans song

For me it might enter my top 3 . Ditto and Cookie still sit at the top unbothered . Yet!

Quote from Tatiana1820

For me it might enter my top 3 . Ditto and Cookie still sit at the top unbothered . Yet!

For me omg and eta are top 2

Quote from thebadguy

For me omg and eta are top 2

Duh ETA is not even in my top 10 and Right now is gonna kick OMG out of it as well .

My top 10 is:

1. Ditto

2. Cookie

3. Cool with you/Get up

4. Attention

5. Hype boy

6. NewJeans

7. Super Shy

8. Bubble Gum

9. Hurt (250)

10. OMG

But outside of my top 5 im a bit confused honestly .

Quote from Tatiana1820

Duh they're not even in my top 10 .

i guess we have different tastes

All their songs sound the same

Quote from TwiceKaren

All their songs sound the same

Yea they all sound like SOTY

Quote from thebadguy

i guess we have different tastes

Yup .

To me ETA could have been a great song but the constant horn sound kinda ruined it. It's the only NJs song that i feel so regretful about and im waiting for a remix to properly enjoy it.

I like to loop my songs and ETA is unloopable lol. That horn sound goes straigt up on my nerves. Like it's strident man .

Quote from Tatiana1820

Yup .

To me ETA could have been a great song but the constant horn sound kinda ruined it. It's the only NJs song that i feel so regretful about and im waiting for a remix to properly enjoy it.

I like to loop my songs and ETA is unloopable lol. That horn sound goes straigt up on my nerves. Like it's strident man .

For me this dance practice / performance video of eta made it one of my fav newjeans song

Its sounds like a fun party song

Quote from Tatiana1820

Duh ETA is not even in my top 10 and Right now is gonna kick OMG out of it as well .

My top 10 is:

1. Ditto

2. Cookie

3. Cool with you/Get up

4. Attention

5. Hype boy

6. NewJeans

7. Super Shy

8. Bubble Gum

9. Hurt (250)

10. OMG

But outside of my top 5 im a bit confused honestly .

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Cookie #2 is based. MINDA’s band remix of it

is 🔥 also Zero is hella underrated - apart from the chorus everything else is straight up cocaine

Quote from Tatiana1820

Duh ETA is not even in my top 10 and Right now is gonna kick OMG out of it as well .

My top 10 is:

1. Ditto

2. Cookie

3. Cool with you/Get up

4. Attention

5. Hype boy

6. NewJeans

7. Super Shy

8. Bubble Gum

9. Hurt (250)

10. OMG

But outside of my top 5 im a bit confused honestly .

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Lemme share minee:

1. Attention
2. Cookie
3. Super Shy
4. OMG
5. Hype Boy
6. Bubble Gum
7. ASAP
8. How Sweet
9. Ditto
10. Hurt

Quote from Adelaidestevsn

Cookie #2 is based. MINDA’s band remix of it

is 🔥 also Zero is hella underrated - apart from the chorus everything else is straight up cocaine

Even the chorus is amazing

I hope its more like awesome ass Bubblegum and less like boring ass Sweet.

This will be such a great release. I don't know If I'm ready

Quote from thebadguy

For me this dance practice / performance video of eta made it one of my fav newjeans song

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Its sounds like a fun party song

Great remix . See i wanted the original song to sound more like this .

Quote from Adelaidestevsn

Cookie #2 is based. MINDA’s band remix of it

is 🔥 also Zero is hella underrated - apart from the chorus everything else is straight up cocaine

Giiiirl yaaasss . We get each other 100% .

---

And I boped so hard to Zero .

Actually at first the zero chorus was very random, wierd and extra simplistic (specially in contrast to the very dynamic melodic pre choruses), but the word play and the context made it actually pretty quirky and hip smh. It even got catchy at some point . The song was a pretty daring move tho . (which i think is fun)

Quote from Catgirl

Lemme share minee:

1. Attention
2. Cookie
3. Super Shy
4. OMG
5. Hype Boy
6. Bubble Gum
7. ASAP
8. How Sweet
9. Ditto
10. Hurt

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damn, ditto is pretty low but attention and cookie in the top 3 is 🔥.

happy that you can appreciate ASAP aka NJs most artsy, dreamy and unique song .

yup bubblegum is amazing and yup team Attention .

anyway all nj songs are good, so now it's all about which ones are good and which ones are great .

and then the ranking it just up to each ones preference .

Quote from YamaChwan

6/17 to 6/21 thankfully isn't too long of a wait. I still don't really get the pros of this strategy, so maybe someone can unearth solid reasons for not having the MV debut and song release on streaming platforms at the same time (Bubblegum probably would've gotten a PAK if it didn't release nearly a month after the MV).

I can think of three big ones (but overall about 6 are explained below), but essentially its for long term profit over streams and the money and industry rep they earn from it far outweights getting PAK's and any income generated from it, they likely save huge amounts of money at points so its no wonder newjeans can donate so much already.

1 - Its part of the artistic vision/marketing strategy. If they drop both at the same time people can listen without the MV. Alot of their music and concept plays into nostalgia, its easier to trigger that with visuals vs music alone, going for it too hard with the song risks the music sounding outdated. The gap is big enough that most of their audience would check out the MV and be influenced by the nostalgic look so even on future listens it gives the same feeling. Also for them, the artistic vision is becoming as important to their branding as the music is, there are few groups who managed to get that kind of branding right from the get go, best to emphasise it where they can and set themselves apart. By giving the visuals as high a billing as the music which draws in creative types and big IP who know their stuff will be given alot of focus and attention to details and prolongs the hype leading up to release and promo time without actually doing any extra work. The amount of discussion and fan theories surrounding MV's like cool with you were only possible because people watched it over and over and were forced to pay attention to the most minute detail, which we often don't do because the MV drops then we are running to check charting etc and all the creative details fall to the wayside. I mean PPG's? Murakami? big actors left and right? It only makes sense because the visuals are treated like an event within themselves and each MV is given its own time to shine away from streaming. This allows them to make multiple big deals with big names at the same time and assure them they'll each get lots of focus and when the digitals are release together, it makes the brands put effort into advertising their work with them and gives the album as a whole extra push without ador having to do anything.

2- YT relationship. YT is still trying to grow in Korea and worldwide, just looking at how much effort they put into advertising supershy should tell you alot. With the music being exclusively available to the majority through YT music, the only app you'd be able to listen through would be YT music. Which means more people may try the trial, download the app and potentially move from spotify or apple music. The market is tense between those big companies now so they are all trying everything to stand out. With their growing market cap in SK and the rise of kpop, it makes sense they are trying to secure a wider userbase by any means necessary, I don't doubt they likely paid newjeans to drop exclusive challenges on YT to compete with tik tok and YT may be paying them to do the delay drops even now or even promising them the algorithm will be nice to them. I remember a huge YT campaign around them for get up, I don't doubt YT was the one paying for it in exchange for them pushing YT music and shorts for supershy instead of apple music or tik tok, both of which would have made more sense at that time.

3- Ad deals. Many companies love to advertise and these days the most important thing is to know your target audience are tuning in, are likely to come back and to know a large volume of them are tuning in. The delay gives advertisers more security that the user base will come back, and since they will rewatch, it makes the product more likely to stick in your head. They are probs getting huge amounts of data that is hard to get in the industry which allows them to have better negotiation power with advertisers and potential sponsors. Remember the nike ditto ad? I imagine someone at nike was furious they didn't get involved sooner. Imagine the ad was dropped as the first teaser to that CB? It would have been insane promo for them, especially with how huge ditto ended up being. I bet thats one of the reasons why apple, coca cola and YT music went so hard for get up and it worked out well for them, 2 of 3 ended up winning advertising awards and YT's profile for shorts increase loads.

Quote from onwards

I can think of three big ones (but overall about 6 are explained below), but essentially its for long term profit over streams and the money and industry rep they earn from it far outweights getting PAK's and any income generated from it, they likely save huge amounts of money at points so its no wonder newjeans can donate so much already.

1 - Its part of the artistic vision/marketing strategy. If they drop both at the same time people can listen without the MV. Alot of their music and concept plays into nostalgia, its easier to trigger that with visuals vs music alone, going for it too hard with the song risks the music sounding outdated. The gap is big enough that most of their audience would check out the MV and be influenced by the nostalgic look so even on future listens it gives the same feeling. Also for them, the artistic vision is becoming as important to their branding as the music is, there are few groups who managed to get that kind of branding right from the get go, best to emphasise it where they can and set themselves apart. By giving the visuals as high a billing as the music which draws in creative types and big IP who know their stuff will be given alot of focus and attention to details and prolongs the hype leading up to release and promo time without actually doing any extra work. The amount of discussion and fan theories surrounding MV's like cool with you were only possible because people watched it over and over and were forced to pay attention to the most minute detail, which we often don't do because the MV drops then we are running to check charting etc and all the creative details fall to the wayside. I mean PPG's? Murakami? big actors left and right? It only makes sense because the visuals are treated like an event within themselves and each MV is given its own time to shine away from streaming. This allows them to make multiple big deals with big names at the same time and assure them they'll each get lots of focus and when the digitals are release together, it makes the brands put effort into advertising their work with them and gives the album as a whole extra push without ador having to do anything.

2- YT relationship. YT is still trying to grow in Korea and worldwide, just looking at how much effort they put into advertising supershy should tell you alot. With the music being exclusively available to the majority through YT music, the only app you'd be able to listen through would be YT music. Which means more people may try the trial, download the app and potentially move from spotify or apple music. The market is tense between those big companies now so they are all trying everything to stand out. With their growing market cap in SK and the rise of kpop, it makes sense they are trying to secure a wider userbase by any means necessary, I don't doubt they likely paid newjeans to drop exclusive challenges on YT to compete with tik tok and YT may be paying them to do the delay drops even now or even promising them the algorithm will be nice to them. I remember a huge YT campaign around them for get up, I don't doubt YT was the one paying for it in exchange for them pushing YT music and shorts for supershy instead of apple music or tik tok, both of which would have made more sense at that time.

3- Ad deals. Many companies love to advertise and these days the most important thing is to know your target audience are tuning in, are likely to come back and to know a large volume of them are tuning in. The delay gives advertisers more security that the user base will come back, and since they will rewatch, it makes the product more likely to stick in your head. They are probs getting huge amounts of data that is hard to get in the industry which allows them to have better negotiation power with advertisers and potential sponsors. Remember the nike ditto ad? I imagine someone at nike was furious they didn't get involved sooner. Imagine the ad was dropped as the first teaser to that CB? It would have been insane promo for them, especially with how huge ditto ended up being. I bet thats one of the reasons why apple, coca cola and YT music went so hard for get up and it worked out well for them, 2 of 3 ended up winning advertising awards and YT's profile for shorts increase loads.

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Wow, thank you for explaining. Those all seem extremely plausible. Their team almost always seem like they put a lot of thought into their decisions.

Quote from Cocomars

Wow, thank you for explaining. Those all seem extremely plausible. Their team almost always seem like they put a lot of thought into their decisions.

No worries, this is just my opinion but I give weight to them looking at marketing since they got so many ad deals so fast with big companies, Hybe alone can't explain things like the bank, study company or the initial iphone deal. It feels like they must have some extra info to make their case normal rookie groups don't have, and most of the above tends to be available after groups hold solo concerts in years 3-4. MHJ has always focused on getting the biggest bang for her buck so I wouldn't put it past her.

Quote from Tatiana1820

anyway all nj songs are good, so now it's all about which ones are good and which ones are great .

more like which ones are great and which ones are super great! NJ best music

Quote from Tatiana1820

damn, ditto is pretty low but attention and cookie in the top 3 is 🔥.

happy that you can appreciate ASAP aka NJs most artsy, dreamy and unique song .

yup bubblegum is amazing and yup team Attention .

anyway all nj songs are good, so now it's all about which ones are good and which ones are great .

and then the ranking it just up to each ones preference .

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ASAP is actually quite underrated, last year it was my most streamed NJ song

Attention changed my life so it's always gonna be no. 1

People like to shit on Cookie bc of the allegations but forget how much of a banger it is, was my most listened song of 2022

I am addicted to Bubble gum atm so yea

About Ditto, I cry every time I hear it bc of the MV so its kinda complicatec

About the new animated characters, i feel like they over did hyein lips a bit way too much

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Haerin's character looks the best

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Quote from thebadguy

About the new animated characters, i feel like they over did hyein lips a bit way too much

20240610_131611.jpg

20240610_131613.jpg

20240610_131624.jpg

Haerin's character looks the best

20240610_131838.jpg

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Screenshot_2024-06-10-13-20-47-71_0b2fce7a16bf2b728d6ffa28c8d60efb.jpg

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They always kinda do that to Hyein, but I think it suits her, she looks like a doll

Quote from thebadguy

Haerin's character looks the best

20240610_131838.jpg

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Screenshot_2024-06-10-13-20-47-71_0b2fce7a16bf2b728d6ffa28c8d60efb.jpg

The OG Catgirl

Quote from Catgirl

more like which ones are great and which ones are super great! NJ best music

ASAP is actually quite underrated, last year it was my most streamed NJ song

Attention changed my life so it's always gonna be no. 1

People like to shit on Cookie bc of the allegations but forget how much of a banger it is, was my most listened song of 2022

I am addicted to Bubble gum atm so yea

About Ditto, I cry every time I hear it bc of the MV so its kinda complicatec

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Giiirl yass .

Cookie is THE njs songs I have boped the hardest to specially in 2022! I only put Ditto first because i have a deeper emotional connection with that song .

I think Asap might be MhJs favorite song lol because she gave it the best mv after Ditto .

And Bubble Gum is sooooo good .