All the info we got in the last 10 hours have been a blessing, some of us were treated like we were lunatics when we mentioned hybe doing shady tactics, but reading proof of hybe owner personally asking if mhj can take down aespa and going for drinks to discuss how to achieve it feels so good.
If 6 months of aespa dominion on 2021 with mega hit next level and savage that performed decently had them like that just imagine how the Ive tsunami of summer 2022 got them talking, the eleven, love dive and after like trilogy of big hits must had bsh on emergency reunions.
Few people talk about this, but the hybe massive payola on spotify for newjeans originated because of ive's after like, attention and hype boy only starting charting on spotify a week prior ive comeback, august 11th to be more exact and attention was added to today's top hits 4 days after ive's comeback did the highest numbers of 4th gen girl groups on spotify by that time. After like is the biggest organic, non payola hit on spotify by 4th gen girl groups, it surpassed 2 millions of streams for like 3 days and had a very decent longevity for a song without the massive hybe payola, and charted really good on billboard global 200, what ive did with after like honestly had me a little bit gagged back then.
Not even with the initial level of payola hybe used on newjeans debut attention and hype boy could surpass after like numbers, blackpink was crushing spotify charts with pink venom just some days prior ive's comeback using massive payola too. So anybody with a brain can draw the conclusions from this: hybe understood that in order to make newjeans take over the top they would need more than dominating korea, that in order to "take down" ive like bsh would ask they would need for newjeans to completely crush their global numbers specially on spotify and they would need to use the same tactics imperial and yg were using with bp to even start to pulling numbers close to the top girl group of that moment.
I mean we know those companies of course take close attention to their competence, like yeah don't think bsh was the only ceo planning how to take down aespa or any group on top at any moment, but watching the almighty hybe clearly focusing on a group who was doing great make us think more about it. If aespa had kpop companies like that just imagine for a moment how the twice 2016-2018 era had them or 2020 blackpink.