[instiz] JYP, FEELS AT EASE KNOWING THEY'RE SECOND AFTER HYBE

  • Oh God. TWICE and SKZ in the company and he is content being #2 :pepe-shame::eyeroll-pepe:


    TWICE LEAVE JYPE :boompepe:

    He is realistic. HYBE right now is a giant mass of several companies. While outside of BTS they have no groups that can match Twice touring, Seventeen are probably equal to Stray Kids overall.

    Plus they have NewJeans, LSF, Txt, etc. their resources are just so vast. They are bigger than JYP, SM and YG combined right now.


    It's like being content being number 2 sprinter in the era of Usian Bolt. The other is just too overwhelming to overcome I guess.


    But Twice being managed to shit, JYP dumping all resources into Stray Kids, buying Nmixx albums themselves and with Itzy flip flopping every comeback cos JYPE doesnt know what to do with them....they deserved to not even be number 2 or even in the top 5.

  • JYP is #2 really thanks to how loyal the fanbase of his groups are. JYP is the new SM with groups that have super loyal fanbase.


    And also timing. SM dropped so much thanks to that high profile management fiasco. Once SM recovers fully from that, they will be #2 behind Hybe again. After all, SM has a much better business model - loyal fanbase + relevancy in the new generation (both RIIZE and aespa are doing good on charts).

  • JYP is #2 really thanks to how loyal the fanbase of his groups are. JYP is the new SM with groups that have super loyal fanbase.


    And also timing. SM dropped so much thanks to that high profile management fiasco. Once SM recovers fully from that, they will be #2 behind Hybe again. After all, SM has a much better business model - loyal fanbase + relevancy in the new generation (both RIIZE and aespa are doing good on charts).

    I don't think domestic issues are a problem for SM. Riize and Aespa are doing good in thier generation but look midling compared to several current gen competitors.


    I think Sam's big issue to overcome is how they've been left far far behind in international terms. YG, JYP and HYBE have a legit group each capable of selling out several stadiums. They have several groups capable of generating billions of streams and playing 10's of sold out arena world wide.


    SM just doesn't have that and none of their groups are even close to that level yet. For whatever reason they have totally failed to capture major attention outside of East Asia from the massive Kpop boom and that right now is where the new money is. The market value is moved by new money, not by doing well in a market that reached saturation point years ago.

  • I don't think domestic issues are a problem for SM. Riize and Aespa are doing good in thier generation but look midling compared to several current gen competitors.


    I think Sam's big issue to overcome is how they've been left far far behind in international terms. YG, JYP and HYBE have a legit group each capable of selling out several stadiums. They have several groups capable of generating billions of streams and playing 10's of sold out arena world wide.


    SM just doesn't have that and none of their groups are even close to that level yet. For whatever reason they have totally failed to capture major attention outside of East Asia from the massive Kpop boom and that right now is where the new money is. The market value is moved by new money, not by doing well in a market that reached saturation point years ago.

    i honestly dont think JYP is THAT far ahead of SM. Twice and SKZ are huge for sure thanks to the huge fanbase, but other than that, the newer gen are doing so-so


    Even the so called record breaking sales on the western charts hold no value as it is mainly due to distribution and size of fanbase + bulk buy. If you see the streams, all groups are equally irrelevant except BTS BP and Newjeans (+Cupid) and these are not even mainstream to be honest

  • i honestly dont think JYP is THAT far ahead of SM. Twice and SKZ are huge for sure thanks to the huge fanbase, but other than that, the newer gen are doing so-so


    Even the so called record breaking sales on the western charts hold no value as it is mainly due to distribution and size of fanbase + bulk buy. If you see the streams, all groups are equally irrelevant except BTS BP and Newjeans (+Cupid) and these are not even mainstream to be honest

    SM has like 4 active groups, multiple soloists etc

    JYP absolutely suck but SKZ & Twice are still bigger than all of them right now. The only thing I’d saw they’re ahead is Korea, since all JYP artists are tanking right now.

  • i honestly dont think JYP is THAT far ahead of SM. Twice and SKZ are huge for sure thanks to the huge fanbase, but other than that, the newer gen are doing so-so


    Even the so called record breaking sales on the western charts hold no value as it is mainly due to distribution and size of fanbase + bulk buy. If you see the streams, all groups are equally irrelevant except BTS BP and Newjeans (+Cupid) and these are not even mainstream to be honest

    The thing is, it's when you combine for an overall level of streams. As a company with YT, Spotify, etc SM is still a good chunk behind JYP and again we see this reflected in overall demand outside of East Asia. Aespa is probably SMs overall strongest group and while they still strong in Korea we can't really ignore the China bubble bursting in front of us. Aespa dropped hundreds of thousands of sales in a couple of months and thats not a distribution issue. When you pin your company strength to the boom in a single market like SM has done for the last few years it leaves you very week when that market slows down.


    I mean yeah JYP is weak as shit interms of new groups just not taking off at all, I would wager it's easier to get Nmixx a hit song than it is to turn one of SM's acts into a stadium touring act. It's also very likely Stray Kids may book stadiums in their next tour on top of their stellar streams and millions of album sales.


    I think SM is a couple of years away from going above JYP again.

  • If you see the streams, all groups are equally irrelevant except BTS BP and Newjeans (+Cupid) and these are not even mainstream to be honest

    Don't lump these groups together because they are not on the same level. BTS is clearly far ahead of any other kpop group. BP and NewJeans are not mainstream but BTS are very much mainstream. They are one of the top 10 most streamed acts in Spotify history. Have been top 5/10 acts on Spotify each year except this one.

    Those Blackpink chart accounts show filtered numbers to make it seem like Blackpink is anywhere close to BTS but in reality other kpop groups are closer to Blackpink than Blackpink to BTS. That's why you saw NewJeans come close to or even breaking some of Blackpink records easily this year. It will get easier to break Spotify and digital records year on year with streaming becoming the main form of consumption but that doesn't change the fact that BTS is and has been competing with western acts in terms of streaming and digitals as Jungkook showed this year. Other kpop groups are way behind to be in the same conversation....

  • JYP is #2 really thanks to how loyal the fanbase of his groups are. JYP is the new SM with groups that have super loyal fanbase.


    And also timing. SM dropped so much thanks to that high profile management fiasco. Once SM recovers fully from that, they will be #2 behind Hybe again. After all, SM has a much better business model - loyal fanbase + relevancy in the new generation (both RIIZE and aespa are doing good on charts).

    I mean yeah JYP is weak as shit interms of new groups just not taking off at all, I would wager it's easier to get Nmixx a hit song than it is to turn one of SM's acts into a stadium touring act. It's also very likely Stray Kids may book stadiums in their next tour on top of their stellar streams and millions of album sales.

    I also don't think it was the management drama that's the main cause (although it didn't help of course). I agree that SM's problem is more longterm and that it's more an underdeveloped international network/expertise/knowhow infrastructure when it comes to the international (esp. Western) market that's the issue. Basically, they dropped the ball for multiple years in that area.


    But I disagree that SM don't have the groups that have the potential to fill stadiums. EXO was a top concert tour act for years before SM's ignoring them, NCT have shown to be big enough to do it as well, basically all the SM groups and artists have suffered structural neglect for many years from SM in this area.


    No, it's more that SM has had an unwillingness or lack of confidence or even made the purposeful choice to keep tours as small or nonexistent as possible.

    Where they're the most experimental of the Big 4 when it comes to concepts, group formats and musical styles, they're the most conservative and hesitant of the Big 4 when it comes to concert tours and album stocks.


    Super Junior, after years of complaining about this unwilling attitude of SM, even pushed for their own sublabel so they could have full control over their concert tours and where and when to hold it, and how large. That was 1 of the reasons.

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