for me its Stray Kids and Seventeen. During 2nd gen, SM boy group dominating the whole industry leave no space for other group except for BIGBANG so i kinda expect the same for 3rd gen, and NCT have promising start so its kinda surprising to see @@@f4f878bd-015b-4f7f-b830-3a483325c12e@@@ and Seventeen doing really well (especially Seventeen who also have good digital)
the vice verse is KEP1ER, considering how successful IOI and IZONE
edit: Weki Meki & Gugudan too.. damn they have Sejeong,Mina for Gugudan,Yoojung & Doyeon for WEME, all of them are popular IOI girlies (Yoojung is even the center of PD101)