NewJeans (Minji, Hani, Danielle, Haerin, Hyein), which ranked No. 1 in brand reputation of new idol groups, was analyzed with a brand reputation index of 3,795,700, with a participation index of 609,364, a media index of 734,675, a communication index of 1,066,157, and a community index of 1,385,505. Compared to the Brand Reputation Index of 4,272,402 in May, it fell by 11.16%.
The second place, FiftyFifty (Keena, Saena, Sio, Aran) brand was analyzed with a brand reputation index of 3,472,584, with a participation index of 552,132, a media index of 827,627, a communication index of 1,004,043, and a community index of 1,088,783. Compared to the Brand Reputation Index of 2,856,729 in May, it has risen by 21.56%.
3rd place, Le Sserafim (Sakura, Kim Chae-won, Heo Yun-jin, Kazuha, Hong Eun-chae) The brand was analyzed with a brand reputation index of 2,723,057, with a participation index of 730,688, a media index of 880,398, a communication index of 550,783, and a community index of 561,188. Compared to the Brand Reputation Index of 4,102,431 in May, it fell by 33.62%.
In fourth place, the H1-KEY (Seoi, Riina, Hwiseo, Yel) brand was analyzed with a brand reputation index of 1,155,531, with a participation index of 85,260, a media index of 207,714, a communication index of 376,048, and a community index of 486,509. Compared to the Brand Reputation Index of 1,340,417 in May, it fell by 13.79%.
In fifth place, the Boynext Door brand was analyzed with a brand reputation index of 902,105, with a participation index of 145,824, a media index of 177,190, a communication index of 255,710, and a community index of 223,380.
Chang-Hwan Koo, director of the Korea Corporate Reputation Research Institute, said,
"In the brand reputation ranking of new idol groups in June 2023, the NewJeans brand ranked first. Analyzing the brand category of new idol groups, compared with the 18,729,404 new idol group brand big data in May, it decreased by 3.60%. A detailed analysis shows that brand consumption fell by 0.81 percent, brand issue rose by 9.94 percent, brand communication fell by 15.22 percent, and brand spread fell by 8.25 percent."
He continued, "In June 2023, the NewJeans brand, which ranked No. 1 in the brand reputation of new idol groups, came out high in 'break through, sell out, and select' in the link analysis, and 'Danielle, Coca-Cola, and Fan Meeting' came out high in the keyword analysis. In the analysis of the positivity rate, the positivity rate was recorded at 83.05 percent."
1) NewJeans
2) FIFTY FIFTY
3) LE SSERAFIM
4) H1-KEY
6) The Wind
7) NMIXX
9) TripleS
10) ARTBEAT
