Fifty Fifty is continuing the dismantling of girl crush

Let's be real for one second no one knows what to expect of Ive's comeback. Each release of theirs is completely different from each other and Kitsch was girl crush. So wouldn't say girl crush end is near.

What works well in Korea doesn't necesarily work well outside Korea.

Twice is the best example. They were cute initially and had outstanding success in Korea. But now they are sexy, and doing horrible in Korea but fantastic outside Korea.

Why are we talking about these nugus? Their song is not a hit yet

I think girl groups now have more room to grow bc of how girl crush concepts kinda paved the way (i hate this phrase) for girl groups having majority female fanbases.

The majority of the reason why girl groups never sold physically well or had to rely on cute concepts for gp recognition is that either most of their dedicated fans were men, and men compared to fangirls are terrible at actually supporting groups. so girl crush in a way gave girl groups more of an image to sell to women.

so now I think that yes girl crush has come to its end but its good to look back on this era as one of the most important for girl groups :D

Great. Girl crush was always too overrated

Kitsch is GC

EVERGLOW WILL REVIVE THE GIRL CRUSH DOMINATIONNNNNNN

Will Fifty Fifty even amount to anything in a few months?