Why are small companies taking better notes in the playlisting game than big companies?

Viral therm is very subjective this days bc less than 500k videos is nowhere near viral, I did hear omg smith in ig (as the videos from them are just from TikTok most of the times) but I have NEVER EVER hear this song do I really don't know where it come from

March 15:

March 23:

ff2.JPG

Quote from Onewbias

I rmb people were bashing New Jeans so much for their playlisting but suddenly people want their favs to get same promos?

Interesting.

Even if the songs get added into playlists, they need to be easy-listening and have that western vibe too for them to do well imo. So far in 4th gen, I think only those 3 groups (NJ, 50 50 and XG) have that, everyone else sounds like typical Kpop.

Wut? If only the New Jeans Virus only extended to these three groups, i would be dancing with joy. The easy listening Western vibe has infected WAY more than those three groups.

Now obviously, not all of these songs are bad. Generations is ok, Honestly is SOTY material, but the virus has definitely spread to more than just 50, XG and NJ.

Quote from BlackpinkHouse

Wut? If only the New Jeans Virus only extended to these three groups, i would be dancing with joy. The easy listening Western vibe has infected WAY more than those three groups.

External Content www.youtube.com

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

External Content www.youtube.com

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

External Content www.youtube.com

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

External Content www.youtube.com

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

Now obviously, not all of these songs are bad. Generations is ok, Honestly is SOTY material, but the virus has definitely spread to more than just 50, XG and NJ.

Display More

I thought we are talking about big companies? Amongst these, only Twice is from big company but Moonlight Sunrise sounds nothing like "New jeans virus". it still sounds like a Kpop song sung in english for me

Did not know fifty fifty got 5,5M monthly listeners.. interesting

Hits are made ok Spotify nowadays

Hopefully BP can also get that message & let go of the yt shorts promo 💀

Older companies still have the old mindset. They need a reset with younger minded people. That know how to market and make music in the year 2023

If songs aren't tmgood why wasting money on playlisting? They know fans will support anyway.