Not completely imitate, but get some pointers on concept and music from these two groups. JYP's ideas come from an era where iPhones and social media didn't exist yet so that why Itzy and NMIXX are being left behind. LESSERAFIM and NewJeans are more modernized and fit more American tastes, which is what JYP still wishes to advance to.
Immediately you can tell something that looks like it could have come from 2009 or from 2020s
that's the point
First JYP needs to stop being influenced by SM. Comparing them with HYBE in this state is an insult to the directors and CEOs of hybe who did the whole work for the groups.
Then they need to find their own colour in this industry. With SKZ they somehow succeeded but with them I have the feeling that wasn't really the work from jyp itself.
First of all, more Spotify playlists, like please make them possible
They need to be bought by some more competent company.
JYPE still act like a small company, despite the market cap.
Current management is only concerned with keeping the shareholders happy. It's working for them, despite the terrible music and underperformance of the groups. Modernizing would be too much of a risk.
Display MoreNot completely imitate, but get some pointers on concept and music from these two groups. JYP's ideas come from an era where iPhones and social media didn't exist yet so that why Itzy and NMIXX are being left behind. LESSERAFIM and NewJeans are more modernized and fit more American tastes, which is what JYP still wishes to advance to.
Immediately you can tell something that looks like it could have come from 2009 or from 2020s
wasn’t Cheshire supposed to be Itzy’s more mature, lowkey, RnB influenced comeback?
The issues are promotions. NJ and LF also do not fit the U.S. taste but they get massive promotions such as play listing and hype. Hybe is the only company that in Kpop that seems to understand to give all their groups equal promotions.
SM is also good with promotions but their music isn't well liked overseas. There fore still no BBHot100 entry from any SM artists.
JYPE hopes the fandom carries their artists and just waiting for their artist to go viral during comebacks. They don't understand how important it is to promote their artists. They act like a small company and only care about net profit.
The issues are promotions. NJ and LF also do not fit the U.S. taste but they get massive promotions such as play listing and hype. Hybe is the only company that in Kpop that seems to understand to give all their groups equal promotions.
SM is also good with promotions but their music isn't well liked overseas. There fore still no BBHot100 entry from any SM artists.
JYPE hopes the fandom carries their artists and just waiting for their artist to go viral during comebacks. They don't understand how important it is to promote their artists. They act like a small company and only care about net profit.
Playlisting won't make Americans like O.O
^
The issues are promotions. NJ and LF also do not fit the U.S. taste but they get massive promotions such as play listing and hype. Hybe is the only company that in Kpop that seems to understand to give all their groups equal promotions.
SM is also good with promotions but their music isn't well liked overseas. There fore still no BBHot100 entry from any SM artists.
JYPE hopes the fandom carries their artists and just waiting for their artist to go viral during comebacks. They don't understand how important it is to promote their artists. They act like a small company and only care about net profit.
what?
please give them a good song to fit the SK taste first then we talk about the US later...
their latest release is not well-liked in SK either.
why JYP always trying so hard to fit in US market when the money is easily make in ASIA 
Playlisting won't make Americans like O.O
that's another issue with JYPE releasing commercial songs as debut because they don't want to finance a group debut.
Commercial songs don't do well in U.S. no matter how many promos, JYPE is just a cheap skate and it's so annoying to the point their artists get the backlash for those type of songs.
I meant like Cheshire or Dice. Those songs had a good potential to do well overseas but they got little to no promo overseas and in general.
jype groups just release songs with a slight wester focus as it comes on friday
they already have japan locked down
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