Why stamp on it has extremely low views?

Well who the hell releases a stage video before the mv ? It was bound to happen also the MV has nothing particular it looks very cheap

I think sm didn't use ads and people have higher expectations because of the use of ads being so prevalent

I guess SM used to do ads and now when they didn’t, the views seems to be lower but it’s actually the normal streams? SM should just pay up to appease Boa. She’s too invested.

yea prolly bc they showed the song 2 weeks before the mv could do it.
i heard some ppl didnt even realize there was gonna be an official mv

That’s the danger that ads always posed. Once companies heavily buy ads to boost up views they’ll constantly need to do it for future mvs or else their vids will look like they’re flopping hard bc people’s natural gauge of view count has been largely distorted due to the views inflated by ads. That’s why people coming for nj’s views all look like clowns bc they’ve been brainwashed by the industry and had no idea how organic yt views actually look like anymore lol

Maybe because SM took great vocalists and gave them some kind of highly adulterated rap song? Why even bother assembling this “all star” group if they are just going give them such weak material?

Song and performance was revealed weeks ago and most really really didn't like the release. Fans of individual members don't care and would prefer solo/group content.

Haven't watched it yet but I know they uploaded an official performance weeks before the MV, and the song's reception has been poor

that kind of song is just not in style rn

Boa should ask SM why they released a performance of the song weeks before the mv.

Most people don't like the song or if they do, the choreography is lackluster compared to Step Back. For me, I didn't like Step Back's production but the choreo is sick.

maybe people didn't like the song that much?

Quote from Whi

That’s the danger that ads always posed. Once companies heavily buy ads to boost up views they’ll constantly need to do it for future mvs or else their vids will look like they’re flopping hard bc people’s natural gauge of view count has been largely distorted due to the views inflated by ads. That’s why people coming for nj’s views all look like clowns bc they’ve been brainwashed by the industry and had no idea how organic yt views actually look like anymore lol

yeah this, hard to come back from buying millions of ads. once you stop people think you're flopping and you lose success stans too

also the song is just not that likeable imho

It's currently sitting with 5.6M views.

That says enough that people didn't like the song and moved on already; and the fandoms of idol groups/idols involved don't give a damn anymore about this project.

Maybe it’s the song tbh

The song is so bad plus it sounds dated

I blame retrogade Mercury.

the slay mothers of kpop are not slaying I guess