3rd Gen Group Peaks and Length of Impact - Average Number of Days at Melon Daily #1

Reminder that Yet To Come tanked and BTS are over

Brave Girls are Gen 2?

2010 debut?

Timing is usually BTS' biggest enemy. I will never forget when BTS dominance was just starting in 2017 with DNA, they came back on the same day as IU. If not for that and other unfortunate happenings (like Dynamite blocking LGO and Butter blocking PTD) we might have had 3 more #1 hits on Melon daily and weekly. But I will take BTS being the most digitally impressive group with not only their main tt doing well but also many of their unpromoted and promoted bsides. Especially with Euphoria being so big as it was when Jungkook only performed it at concerts but found it's way to an HBO show by the same name. Iconic. And Mic Drop still holding it down with 10 weeks in BB100, IN 2017 before 2020 BTS even was a thing.

Interesting. Thank you for posting

BTW, you want a long lasting song on Melon?

I give you

Quote from NopeNopeNopeNope

Timing is indeed a big factor. Some groups got unlucky like BTS and BP, which both would have at least 1 song to get #1 if not blocked by themselves. Some groups got lucky like Twice that often released songs during dead periods.

Even Jin was unlucky and he's just one member going up against 5967 people for Astronaut. One thing about BTS, they'll never have an empty house and make easy achievements with no head to head competition with equals.

Quote from NewWeaves

Reminder that Yet To Come tanked and BTS are over

ur so weird

Quote from NopeNopeNopeNope

3 YG groups, 1 SM group, 1 HYBE group, and 1 RBW(?) group made the list.

Which company does TWICE belong to in that list?

Quote from NopeNopeNopeNope

Mamamoo having more longevity at the peak than Red Velvet was the biggest surprise for me.

Not all that surprising honestly. Mamamoo were digital monsters in their own right at their peak. Between their group releases, and solo tracks, they had a #1 song on Melon from 2016 until 2020. And like the other top girl groups of their generation, they have a Perfect All-Kill to their name. Starry Night was also a longevity monster (and HIP would be too if it counted but it peaked at #2--I forgot what song blocked it).

Peak Mamamoo could hang with any girl group on the charts, including Twice and BlackPink.

Hmm this benefits groups with hits in the post real-time era and a simple average also skews it. Ikon aren’t impactful on average, they just have one very impactful song lol 40 of their 47 days are Love Scenario

If a song pre-2019 hit no.1 but doesn’t have 2.5m downloads and post-2019 100m streams I’d question impact.

Quote from NopeNopeNopeNope

I don't really see how this benefits groups with hits in the post real-time era. Could you elaborate? The data doesn't seem to imply that at all.

If you go by wiki and songs with 6 or more weeks at no.1 on Melon.

2005 - 2020 (up to Any Song): 20

2020-22: 8 (including Rolling)

In less than 3 years since the changes we are nearly half of the way through the number of songs that had 6 weeks+ in over 15 years. Every longevity record is falling in this era whether it be time at no.1, top 5, top 10, PAK hours etc.

Quote from NopeNopeNopeNope

Feels a bit unrelated since all of these groups have released songs before and after 2020. Some groups had songs hit #1 after 2020 just for a short time, while some reached #1 before 2020 and stayed there for a long time.

If any of these groups didn't release music at all before or after those periods, you might have a point, but they've all released music and have had chances to get #1 before and after 2020.

I’m not understanding the logic. Just because they’ve had chances before and after it doesn’t mean there’s not an inflation in the after.

There clearly is inflation longevity wise post the chart change. So calculating average impact based on weeks at number one uniformly before and after has limitations as it penalises groups who had their hits before the chart change and elevates those for the after as songs last longer on top. 6 weeks at number one now is not the same as 6 weeks before the change. So having an equivalence of “true peaks” across the two eras is odd lol

Quote from Beesknees

There clearly is inflation longevity wise post the chart change. So calculating average impact based on weeks at number one uniformly before and after has limitations as it penalises groups who had their hits before the chart change and elevates those for the after as songs last longer on top. 6 weeks at number one now is not the same as 6 weeks before the change. So having an equivalence of “true peaks” across the two eras is odd lol

A while back, I created a thread describing the effects of Melon's chart reform, and my conclusion was that the change made it more difficult for new songs to "dislodge" those songs already at the top of the chart:

Quote from wsoet

NewTop250inTop10.png

As we can see, it's quite clear that the number of new top 250 songs in the weekly top 10 has decreased dramatically since the chart reform. Thus, I have to conclude that it is noticeably more difficult for a new song to rise quickly (i.e. debut) to the top of the Melon weekly chart. Remember, in order for a song to be reflected in the graph above, it would have to be new to the top 250 and in the top 10. This effect is probably what Melon intended.