Luxury brand deals lost its meaning?

It was never important

The important ones are the soju brands those are more relevant

Quote from jinaland

Before it was considered huge if kpop idol becomes fashion ambassador for luxury brands but now these big company groups debut with these deals, its not impressive anymore imo, before it was who has it now its who doesnt have it

It was never considered huge until BP started doing it, hence it just became another shit blinks hype cause they have no real achievements...

Quote from bartkun

it became weird since that one company had like 25 idols/actors posting same bag in same time on Instagram...

meaningless

The way I've said this billion times on this site, like once it was leaked how much idols and actors make from this, and it was BigBang's peak, they were getting 1 million per year per deal or something. They made 5 times more with just one Dome concert.

Meaning? No. Exclusivity? Yes.

blackpink paved the way lol

Are they helping with sales and are idols making money from it?

That is what matters, as longs as the fans of an idol see the idol wearing something and they want to go out and buy what their fave is wearing, then this will continue.

It just makes sense.

It was never important. It's just kpop fans were using it to drag other groups.

Depends on the deal. Regular ambassador isn't much, these brands have dozens of ambassadors that they don't really do much with. But if you're a global ambassador with global campaigns like Rosé I think that's worth a lot.

Ah the Kpop exclusivity myth. As soon as more than one person is doing it, everyone is doing it and it’s suddenly commonplace and worthless. 😂🤣

There’s a reason brands keep investing in this. Fans on AKP and Twt can turn their noses up and call it worthless, meanwhile Jisoo is out there creating $22.4M and Cha Eunwoo $10M in earned media value for Dior, Lisa with $29M for Celine, Jennie with $11.4M for Chanel and even idols who are popular but as big of stars like those idols, like Jaehyun ($3.16M for Prada).

Quote from icyruios

It was never important

The important ones are the soju brands those are more relevant

This

in Sk Idols who got Soju cf are the real popular ones with public

it ultimately depends on the deal which for the majority of them we will never know...

how much money are they getting?

how much brand awareness are they bringing to themselves and their group?

what about the future opportunities for such person in terms of networking/connections/job opportunties

It really depends on the deal and how much they got from it, in terms of financial and non financial results...