Why for example is NCT so weak on streams but huge in physicals? Where did this behavior start and what rewards it?
BTS has killer streams for any artist but especially insane for a Korean act. BP is very strong, too. Yes, both have good playlisting compared to every other K act, but even without, the fans know to show up.
Why is this less the case for Twice and NCT et al? Twice can still sell out large venues worldwide and move units but the streams aren’t there. Is it that they lack the playlisting so fans don’t receive the “signal” to stream — or is this behavior coming from something else?
Even more puzzling is the streaming issues for young 4th gen groups, who seem MASSIVE when it comes to instantly selling out tours and physicals (Stray Kids landing 2 Billboard #1s in a year!). Their fans also are mainly Gen Z, who literally came of age when streaming was the norm. So why do the streams lag? How are fans, who know every single word at these shows, listening to the music if not streaming? You can’t tell me it’s on CD.
I just would love some quality discussion on this because it’s an interesting topic without clear answers. No need to shade any particular group. What are your thoughts on why some fandoms take streaming more seriously than others?