Are recent years producing bigger hits, or is this newfound longevity just a by-product of streaming?

  • Right now, we’re seeing Lim Youngwoong fans, Kang Daniel fans, and boy group stans mass-downloading songs to get high peaks on Gaon Digital. However, this is not foreign to long-time fans.


    Years ago, before the Streaming chart was implemented in 2015 (and YT Music was nonexistent), that’s how songs were consumed in the form of ringtones and traditional digital downloads on Korean music platforms. Except it wasn’t just the fandom of a group doing it, everyone did that. That’s why mega hits (like Gangnam Style, Good Day, You & I, etc.) didn’t have the longevity that characterizes hits from 2018 to now. Songs charting for more than a year in top 100 on Gaon was nearly unheard of, which is why IU’s Friday is such an anomaly.


    You can look at Melon as well, since it had a much bigger market share years ago. A YouTube video from KKTop10 details the top 100 longest-charting songs on the platform. Here is a breakdown of years with most songs (How You Like That by BLACKPINK needs to be included in the next video before it’s pointed out).



    Going by the above data, 2014 produced a lot of hits with good longevity compared to years around it. 2016, 2018, and 2020 are all similar. The real outliers are 2017 and 2019, each with 21!


    Another thing I’d like to point out is the real-time chart vs. the 24Hits chart. Songs released before July 2020 had the advantage of the real-time chart, where it was much easier to mass-stream or download to maintain position on the chart. It is now MUCH harder to enter Melon. And the current common argument that “once you get on, it’s easier to stay”, it’s false. Songs can drop and have dropped like rocks on the new Melon chart (see Happening by AKMU and What Do I Call You by Taeyeon for recent examples).


    Now let’s discuss. What do you think?

    Is he.....you know?

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  • New found longevity is a by product of streaming? Interesting idea...


    BTW, It much easier to maintain PAK on 24hits chart, imo.


    Also, in talking about Idol groups,


    Except for 2-3 BGs, only GGs are producing BIG hits like the status of male idol groups in Korea is at it's all time low.... Kinda like how dead it was before the debut of TVXQ back in 2003....

  • BTW, It much easier to maintain PAK on 24hits chart, imo.

    Actually, it's not. Genie and especially Bugs are very susceptible to high downloads from new releases and fandoms that are active late at night or early morning. Butter, Lilac, Celebrity all lost PAKs due to this happening.

    Is he.....you know?

    투모로우바이투게더 방탄
    레드벨벳엑소샤이니에이티즈

    Edited once, last by MassiveKpopFan ().

  • Do you think Intl fans use Genie during the first hours of a new release?

    Oh for damn sure. All you need to go is go to Twitter and watch how fanbases will spread tutorials about how to use Genie passes at strategic times. Some fans will even sell their Genie or Bugs accounts for use during a comeback.

    Is he.....you know?

    투모로우바이투게더 방탄
    레드벨벳엑소샤이니에이티즈

  • I think if a song does not stick it doesn't stick. No "gp" (i don't like this word) or non fan or casual listener will stream it along with fans. Hence, we see many idol songs hardly staying in top 100, staying in lower than 50s-60s and leaves the charts inless than 1-2 months after their mass stream and mass download process has happened.


    It's not easy to stay without gp+fandom support.


    Given how erratic bugs and genie, PAK is hard.

  • https://www.youtube.com/c/KALPHABET/videos

    I was surprised to see the older hits falling quicker (snsd, 2ne1, big bang songs) than some underperforming songs from these years. Charts really change through the years.

    I adore this channel as well, it's a must for any K-chart enthusiast.

    Is he.....you know?

    투모로우바이투게더 방탄
    레드벨벳엑소샤이니에이티즈

  • I think if a song does not stick it doesn't stick. No "gp" (i don't like this word) or non fan or casual listener will stream it along with fans. Hence, we see many idol songs hardly staying in top 100, staying in lower than 50s-60s and leaves the charts inless than 1-2 months after their mass stream and mass download process has happened.


    It's not easy to stay without gp+fandom support.


    Given how erratic bugs and genie, PAK is hard.

    I'm talking about charting in general, but yes, idol group "hits" are usually not in the same league as the hits from OSTs or soloists.

    Is he.....you know?

    투모로우바이투게더 방탄
    레드벨벳엑소샤이니에이티즈

  • I think the answer is obvious? Which is why it's pretty useless to compare a song's longevity in 2020 to say....a song's longevity in 2009. The circumstances are totally different, back then if you downloaded a song it was only once, now you can play a song over and over due to streaming.


    And yeah if anything PAKs are much harder with 24Hits in place. Groups like NCT Dream, Brave Girls(with CMBR), etc are the groups who come to mind when thinking of this. They peaked #1 on every other chart but didn't reach #1 on Melon, so a PAK wasn't possible. Not to mention charts like Bugs and Genie are very inconsistent due to fandom streaming.

  • probably streaming....


    which is one thing i still can't get use to....


    like I'm a boomer so I like things in my possession and not another person's or another companies so I like to dl stuff...


    so like even my fav kpop song like SD I might have streamed it/watched the MV probably a few times but I've probably listened to it like 100 times or more...

  • I think the answer is obvious? Which is why it's pretty useless to compare a song's longevity in 2020 to say....a song's longevity in 2009. The circumstances are totally different, back then if you downloaded a song it was only once, now you can play a song over and over due to streaming.

    it's obvious to chart watchers, not fans who just listen to music and/or watch variety.

    Is he.....you know?

    투모로우바이투게더 방탄
    레드벨벳엑소샤이니에이티즈

  • You could say that. or u could say it's the byproduct of decrease in music piracy.

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  • Oh for damn sure. All you need to go is go to Twitter and watch how fanbases will spread tutorials about how to use Genie passes at strategic times. Some fans will even sell their Genie or Bugs accounts for use during a comeback.

    Now that i remember, it was either Bugs or Genie that stopped Obsession's RAK...

    As far as I remember.

  • Do you have resources I can read about this? I didn't know this was happening.

    It's a universal problem tho which is getting better during the streaming era. Music market size has increased because of it resulting in "bigger" hits


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  • streaming sure made lots of hits appear to be much bigger than older songs.


    For example, a very popular song before the streaming era, get only 1 download from 1 person. And usually downloads are frontloaded, hence the longevity on chart is shorter. In fact, many who downloaded the song could be listening to the song everyday but it is only counted as 1 DL in the week it was downloaded


    As opposed to a song with similer level of popularity, its success is spread out more over a period of time as people continue to stream it everyday.


    But thats how the new era of music works. Thats how a song like Blinding Light spent more than a year of top 10 of HOT100. It will never happen in the past as no song will keep its download high over one year period

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