Lee Jieun rarely wears jeans in clips like this.
Most people talked about her hat, but I noticed her ... new jeans, probably from Gucci.
I am not into symbolism and do not go around looking for this sign or that, but I do remember
https://oneha11yu.com/topic/330078-iu-gets-upset-when-fans-say-cheer-up-baby-to-her-birthday/
(change the 1's to l)
At the height of the Cheer Up craze by Twice, Lee Jieun is known to curse her supposed fans who told her to Cheer Up (actually Jeer Up, Jieun + Cheer) and told them a child-snatching monster will visit those who said that.
We all know how the IU-Twice fight in 2017 ended up;
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I was unable to find any reference of a NewJeans member mentioning the former owner of Edam Entertainment anywhere.
Min Heejin really trained her idols well.
Now NJ will be the new digimon in K-O-R-E-A, I think a clash between NewJeans and the former owner of Edam Entertainment is given.
While writing about IU, I cited a lot of reactionary figures of history. They got more reactionary, more intolerant and more disapproving of the younger generation as they got older.
IU will make her move in 2023 , probably NewJeans' 3rd comeback before it tries to jump to the world. Most likely in May-June 2023.
However there is a catch.
Hannibal's nemesis, Scipio Africanus, was 11/12 years younger than the Carthaginian general. (the Romans counted years a bit differently from us, so it is not clear what exact year Scipio was born since his birthday is not known.)
Kim Minji of NewJeans was born in 2004
Danielle Marsh of NJ was born in 2005.
(I don't think Pham Ngoc Han cares too much about defeating IU, just like Victoria Song didn't really care about the soloist from Loen.)
There were three famous generals of history, but since Alexander the Great died undefeated, that leaves Hannibal and Napoleon.
Napoleon's nemesis Wellington was of the same age. However, with BTS' semi-retirement, I don't see anyone born in 1993 defeating KPop's Greatest Reactionary.
Hannibal was defeated by Scipio Africanus, who was 11/12 years younger. So it is likely that IU's nemesis will be 11/12 years younger than the former owner of Edam Entertainment.
KPop history's greatest battle, and the battle to establish the 4th Generation of KPop and end the stranglehold of a certain figure in the K-O-R-E-A-N digital market, will take place in next year. And for the first time the former owner of Edam Entertainment is feeling the heat, which appears to be why she wore a new jeans for her concert promotion video to show the world that she is aware of this new threat.
The significance of this battle in 2023 can't be underestimated. It is whether KPop goes back to its rentierism, where the digital music seller once again gets to call the shots, or whether KPop can shake the last of the digital monsters and move on to its new style of niche genre.