JYPE really sabotaged Itzy

    The complete switch-up of teasers that made no sense, boring title track, and lackluster music video smh...


    Mind you, I don't hate Sneakers but it's not a song you come out with after a 10-month hiatus and your last comeback underperformed especially when there have been so many hits from other 4th gen ggs. I don't know if it's Divison 2 being so out of touch or they really don't know what to do with Itzy.


    I just hate this situation because the girls are so talented and deserve so much better. I really hope JYPE can learn from these results and do better.

    Quote from killthisfenty

    I don’t hate sneakers but yeah this comeback is pissing me off. I can’t even drag people for disliking sneakers.

    Also I really hate this trend of waiting 6 weeks, since they have been doing that, their cb is losing hype. 3 weeks is perfect and I don’t think it would affect the sales.

    I agree with this. Very well put. I like the song, but at the same time, I can understand why some people felt baited and disappointed too.

    Quote from killthisfenty

    I don’t hate sneakers but yeah this comeback is pissing me off. I can’t even drag people for disliking sneakers.

    Also I really hate this trend of waiting 6 weeks, since they have been doing that, their cb is losing hype. 3 weeks is perfect and I don’t think it would affect the sales.

    I can't even be mad at midzys and non midzys dragging this comeback, I blame everything on Divison 2 and JYPE.


    I agree with the long teasing as well, it dragged on for no reason. They should have just kept the royal teaser and trailer and dropped the MV. The y2k sneakers teasers ruined the comeback before it even began sadly.

    Quote from twicesuuuu

    Mind you jyp really did sabotage them right after wannabe just how can he waste itzy potential so much shoot and wannabe has been viraling and they didn’t put a follow up songs like that and back to square one with more childish chorus

    The MITM album is still my favorite from them especially shoot. It was a nice change and teased a grown Itzy in such a good way. This company is so out of touch from what fans what to see it's insane.

    I've said it once, will say it a million more times.


    JYP/Div 2 faced two massive hurdles for Itzy in 2020. Covid and aespa's debut.


    They thought they had an easy path to being the top 4th Gen GG, despite no real competition being around. They thought they had a group ready and perfect for international markets and a sound perfect for touring and live. They had/have a potential superstar in the group, Yuna, someone who seems born to be a start through sheer overwhelming charisma.


    Covid hits and ruins the international and touring plans. JYP/Div 2 don't know to react and botch comebacks and plans.


    Aespa debuts with the force of a thousand suns. JYP/Div 2 go "bluh bluh bluh bluh waaaaahhhhhhhhhhh?" and literally put up NO competition or fight.


    A number of IT girls, from both aespa and other 4th gen groups start popping up. JYP/Div 2 does NOTHING with Yuna.


    It's like JYP was riding easy with Itzy, but when a few big roadblocks came up, he offered no fight, no rise to the challenge. He just gave up.


    I don't even think it was malicious like some believe, just lazy and weak.


    Itzy just got slammed with too much all at once. The second Izone was taken down, you saw the 4th gen erupt, it was like Izone was the dam holding 4th gen back and when it was blown up, the tidal wave came crashing through. ASAP, Next Level, Savage, Eleven, Smiley, Run2U, Tomboy, Love Dive, and Fearless, all top 10 Melon Weekly hits, three national hits, five different groups and a soloist.

    Quote from BlackpinkHouse

    Itzy just got slammed with too much all at once. The second Izone was taken down, you saw the 4th gen erupt, it was like Izone was the dam holding 4th gen back and when it was blown up, the tidal wave came crashing through. ASAP, Next Level, Savage, Eleven, Smiley, Run2U, Tomboy, Love Dive, and Fearless, all top 10 Melon Weekly hits, three national hits, five different groups and a soloist.

    Right, but they were all 2021 and later things, by then, the rot had already set in. Covid had already taken the wind out the sails in terms of international promo. Black Mamba had dropped too soon after Not Shy to release a competition song, and when they did it was Mafia, which knetz in particular didn't like, and used to start dragging Itzy on everything else because they had a new toy.

    Those setbacks, without proper course correction led to Itzy/JYP not really being in a spot to fight back when 4th gen really hit in later 2021.

    For me atleast the problem is not the song per se, in the end is about music taste if you like it or not. My problem is the promos, and the concept of the comeback after what Itzy has shown. With the performances in Mama and other shows the group gained a lot of notoriety. So, why they dont go with a song with heavy choreo? also the promos, what the hell they were thinking with that first teaser, promising something very different to what the TT really is. I believe if they promise something and later they give a very different thing, by inertia people are going to hate this new thing because it feels strange, odd. To what audience JYP is speaking to? I believe Racer with a very heavy choreo would have work much better. Now my only hope is what the old man say, the next song is his favorite, i trust in his taste. Lets see

    Quote from ArmyBlinkOnce0

    In my opinion rac3r or free fall or even what I want should have been title track.

    They could have had any of their b sides from checkmate be the title track and it would have been much more interesting comeback than Sneakers...

    Quote from OnceMidzy4ever

    For me atleast the problem is not the song per se, in the end is about music taste if you like it or not. My problem is the promos, and the concept of the comeback after what Itzy has shown. With the performances in Mama and other shows the group gained a lot of notoriety. So, why they dont go with a song with heavy choreo? also the promos, what the hell they were thinking with that first teaser, promising something very different to what the TT really is. I believe if they promise something and later they give a very different thing, by inertia people are going to hate this new thing because it feels strange, odd. To what audience JYP is speaking to? I believe Racer with a very heavy choreo would have work much better. Now my only hope is what the old man say, the next song is his favorite, i trust in his taste. Lets see

    I agree so much. I don't know what Divison 2 was thinking when everyone loves badass Itzy with hard choreo. It's what sets them apart from other groups. I think that's why I'm not a fan of Sneakers as well, the song and choreo just seem to easy for their talents.

    Quote from nevermindmejin

    They saw how lacklustre the fans treated MITM and Loco (both are such bangers and I cry at the thought of them not being hits), so JYP thought maybe fans will like Sneakers type of song?


    MITM and Loco for Itzy is like Mago for Gfriend. The best bops but were unappreciated :(

    Nah Sneakers was meant for GP and the GP only. It's not high energy or catchy nor does it have the impressive choreo that fans love about Itzy. The Royal checkmate teaser pics were meant for fans everything else was to please the GP and give Itzy a hit song.

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