Posts by pchromo4

Quote from gerrard174

lets be real. Spotify and youtube music will gain market shares as time goes by while Melon continue to lose listeners. Years ago, no one would've thought melon could drop to 30+% markt share with youtube music gaining as much as 15%

There will be a time where IU will move to spotify too. Just like Taylor swift. You cant boycott a popular platform because of one popular artist.

IU is not boycotting spotify. IU is on spotify outside south korea. Kakao M is refusing to license any of the music they distribute (includes IU, Bol4, etc) to spotify korea. this is a power struggle between domestic conglomerate (Kakao) and foreign brands like apple/spotify.

Quote from Blue2012

It's dead. The trajectory says it is. They've lost almost half their marketshare. Genie and FLO have lost users too. The only music platforms growing in Korea are YouTube Music and VIBE.

We're also seeing labels place less importance on domestic charts. All major music labels have hinted at global expansion and creating their own platforms, which is why music shows' days are numbered as well. YG/BH/Naver seem to be building their own platforms...both for performance (the new Venew) and streaming (YG and Naver own VIBE).

This isn't 2012, success is measured differently.

Music labels have all figured out you can make more money internationally than in Korea. They keep targeting Japan, Korea and the US.

With Korea having a population only slightly larger than California and with Melon only having a 30% marketshare...we're talking 5 million users? Maybe 7. It's why no one hits 1 million ULs in the first 24 hours anymore, even though it used to routinely happen...not enough users.

The importance isn't there anymore. Particularly when you have a country next door with 3x the population and market...Japan.

In China you don't even have to be popular to make more money than Korea.

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so would you agree gauging song popularity only by what's charting in melon top 10 as outdated?

Quote from pull-up

many k-onces moved off MelOn from the end of 2018 (after that scandal) and tbh the site has been declining in its market share in recent times in general.

yall have to remember that all these streaming services in korea are all paid only so that could definitely move some of them onto a free/paid service like Spotify, especially with more situations surfacing like these

spotify does not provide a free option in south korea like in other countries.

Quote from miss-z

Well I can’t speak for a whole country but melon been on the decline, and considered how this is literal criminal activity I can only assume it will put in more of a decline

The only way spotify can succeed in south korea is if they manage to get better licensing for korean artists (korean people prefer to listen to korean artists over western artists) and they make their subscription cheaper than domestic platforms (currently it's more expensive). take a look at what happened to apple music.

For kpop fandoms especially, spotify would need to be added to instiz and/or some kind of annual award show - otherwise fandoms will still prefer to stream on domestic platforms for the RAK/CAK/PAK + annual awards.

at the same time, this forum's over-importance given to melon is a little misplaced. since melon's market share is declining, it's much better to look at overall ichart position (or at least combination melon/flo/genie daily charts) for domestic song performance.

This scandal came out years ago. The verdict and sentencing is only new.

https://www.soompi.com/article…y-embezzlement-suspicions

Golden Disk Awards giving SNSD the SOTY for "the boys" in 2011 (#43 on gaon annual list) when it should've gone to either t-ara's "roly poly" (the #1 digital song of the year) or IU's "good day" (which GDA purposely left out of the nomination period).

twice's SOTY awards from MAMA for 2017 and 2018 were also pretty egregious. "signal" wasn't even the highest performing twice song of 2017 and "what is love" was not remotely on the same playing field as D4 and love scenario.

Quote from nana18

Any song was a liga hit and it didn't even get a song of the year how is that possible

"any song" won SOTY at the genie music awards but truthfully it lost a lot of steam toward the second half, and bigger hits were released.

Quote from motorp77

Didn't I Will go to you like the first snow by Ailee do as much as TTN in 2017 ?

"I will go to you like the first snow" is an OST song which makes it ineligible for almost all SOTY awards. OST songs aren't nominated for weekly music shows either.

"time to love" is one of T-ara's best songs (even among their top-tier discography), glad some koreans agree

"eight" is currently getting a boost because of "celebrity" release, I think "dynamite" will eventually come out on top. I can see that song lasting in the top 10 for several more months.

"celebrity" is showing no signs of slowing down despite new releases. wonder who will finally stop its reign.

Quote from ill-pray-4-u

It really isn't that difficult to understand, but I guess you're struggling . Plenty of songs rise to the top 10, dozens have, yet they don't last there very long. So "once you get there it is easier to maintain good longevity" isn't accurate. Songs are lasting longer, but just as many songs enter for a short while, so the argument that getting there is all that it takes is false. The songs just aren't a hit with the public.

The point isn't the amount of digital points, its in comparison to other idol group songs from that era. No other idolsong from that era or earlier, besides Spring day, can keep recurring within the chart. Twice's large discography has nothing to do with it.
I brought up AIIYL because of our responses about the song to other users, and you continue to be extremely dense and hypocritical in your weak arguments.

no one denies that lovesick girls isn't a hit song - it's clearly a big hit, as shown by its longevity in the top 10 so far. people are pointing out that hit songs have an easier time staying at the top right now compared to previous digital eras so it's difficult to compare performance with past songs. the blinks in this thread remind me a lot of armys back in 2017 defending spring day's soty status - in the end time is what revealed the truth: that spring day deserves its national hit status. but that wasn't clear in 2017 because the longevity hadn't been long enough yet. all people are saying here is that yes it's already clear lovesick girls is a big hit but to decide if it's a national hit will need more time since longevity is more than just a few months.

edit: the reason especially why it's hard

to compare lovesick girls with cheer up is because cheer up's national hit/soty status didn't come from multi-year longevity - it came from explosive popularity in the year it was released, as shown by how it topped gaon's annual digital chart, edging out "rough" despite being released months later. lovesick girls is more like spring day - neither had explosive popularity right at release but are relying on steady longevity (which takes longer to prove). people didn't starting accepting spring day as a national hit til we'll over a year after it was released.

Quote from BlackpinkHouse

700k is kinda low though, didnt Lisa get 1.7M USD for AIS?

where's your source? isn't lisa sharing ais with got7 bambam? do you think he's getting paid 1.7M in advertising fees? I did a quick google and this is all I found.

https://www.reddit.com/r/kpop/…st_thai_endorsement_deal/

fyi even IF the rumors are true, 8 figures in thai baht is around 330k USD.

Quote from Slayurfaves

having more cf's =/= better

some cf's might be from companies that are not that known world wide or they can't afford having top celebrities/ idols to endorse their products. you can't compare brands

like Adidas, Samsung (blackpink) Chanel (Jennie) Dior (Jisoo) Mac (Lisa) YSL (Rosé) etc with let's say more nugu brands (internationally speaking) so having more cf's doesn't necessarily means better.

it's the type of brand they are endorsing they earn a lot more from luxury global brands

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what kind of logic is this? most of those international brands are still focused on korean CFs - the u.s. is not playing or displaying korean samsung CFs.

you have the right idea but the wrong approach. it's not just about brand value, it's about how much advertising fee each brand is willing to pay for the idol. the OP already showed that top stars like suzy, yoona etc get paid ~700k USD per brand deal. it doesn't matter if it's a TOP KOREAN BRAND or a well-known international brand. unless you can prove those international brands PAY MORE in advertising fees (which I doubt because just because a brand may be popular internationally like MAC doesn't mean it will have the biggest market share in south korea) then your argument doesn't make sense.

Quote from Serendipity2000

Irene has clinique and I think an oats cf with wendy.. Bts took the lemona cf and IU took her chamiseul cf. I think she has a luxury brand too ig.

IU was originally chamisul's model from 2014-2018 (the only model they've signed for longer than a year), chamisul then tried irene for 1 year in 2019 and then went back to IU starting again in 2020.

2nd gen idols are still dominating CFs, IU currently has 12+ all with major brands.

you speak a lot of sense but the usual suspects will never listen bc they've already made up their minds

I do think the new chart reform will make longevity easier for bigger hits, so we might end up with top songs regularly charting for 2+ years ("blueming" charting at #14 after 15 months is pretty crazy). soon charting in top 50 for a full year will be seen as just expected for hits and not as rare/impressive anymore.

this is really embarrassing for jyp - even ignoring how unlikely that their stylist wouldn't have known, the quality didn't even look good in the video.

Quote from ill-pray-4-u

Lmao sorry to have embarrassed you.

you cared enough to reply to me first, you'll have my approval someday

I doubt international kpop concerts will start again until idols get vaccinated and currently SK does not have a vaccination plan (they're waiting to see which vaccines are most effective). Kpop Concerts aren't coming back until 2022.

Quote from ill-pray-4-u

There's no use speaking facts to someone so delusional, so I'm not wasting my time.
I don't need your approval, which is why I'm not going into that. You clearly are pressed, as others have pointed out.
Cry more.

you sound sad cheer up sweetie