Posts by knysom

Hi,

The past couple of pages have been... Oooff.

They really be trying to distract from the biggest news regarding that company.

Just bringing it back a bit with a couple of thoughts...

How likely are indictments regarding BSH and the other executives?

From everything I’ve read, my familiarity in Finance, and if you look at what happens in Korea in similar cases), I’d say:

• Hitman Bang personally — about a 60-70% chance he gets indicted. There’s profit-sharing evidence, and the founder angle makes this very juicy for prosecutors..and yes the new Govt will want to make an example of this situation and also...
• Corporate Exec Team — probably 65%-75%chance they get indicted for misleading early investors. The FSS already sent it to prosecutors, which almost always leads to charges.

So, bottom line: it’s looking more likely than not that we see one or both indicted soon.

BSH can get out of this IMO if he: Backs out of the company completely and divests + full cooperation (meaning placing the blame on the rest of the corporate execs and him claiming innocence) and that company adheres to stricter governance with a new outside exec team.

The other part I was thinking of when larger heads and or corporate exec teams get indicted is the investor angle. Which could lead to...

What happens if Mirae bails?

Mirae Asset is one of their biggest investors — they’ve got a lot of equity in the company.

If heads roll and indictments come (even if it doesn't for Bang), Mirae will be under massive pressure to get out:

• Public pension clients (like NPS) can’t justify holding a chunk of an indicted company.
• Mirae has ESG (governance) rules that will basically force their hand.
• Politically, they won’t want to be seen supporting a company under this kind of scrutiny.

And once Mirae starts selling? Other Korean funds will follow. NH, KB, Samsung Asset — they’ll all start reducing. That’ll tank the stock, fast.

Real talk: if this happens, expect the stock to drop 30–50% quickly. Could be more if it gets messy.

I think Mirae could stay obviously--and "strongly recommend" a company to do a takeover and/or break up the company and sell each individual piece for equity - this makes sense since they've invested so much already. Mirae is a Financial Investor and not an operator so they wouldn't take over themselves.

It'll get very messy unless they find a way out of fhis.

-knysom

Quote from DaisyTheGenuine

The chats are such a grey area for me. I'm sure there's truth to them but both sides have accused the other of manipulating chats to change the context and narrative, both Min Heejin and Hanni have proved this has been happening in real time. The court has accepted the chats but every time they've been presented, the subject has submitted the full texts privately in court with context.

Lee Jinho in particular is the most blatantly unreliable presenter here. The texts he's put forward differ pretty drastically from Hybe's other lapdogs (ie Dispatch). People still think MHJ called Newjeans braindead when that particular text was about Bang PD and other Hybe execs. Tbh you've got to be pretty braindead yourself to trust that man, especially with what he's doing to Kim Saeron and her family

Furthermore, the so-called 'smear campaign" planned against Illit was actually a planned formal complaint to the FTC. Considering how frequently MHJ not taking legal action against Belift has been brought up against her, it's interesting that even taking said action is still somehow a smear campaign

Display More

Hi,

The chats have done a serious amount of damage to the reputations of those involved for sure! Not the biggest fan of MHJ either, but damn the smear campaign has been awful and I can’t help but think about how much of a patriarchy SK is. No wonder the birth rate is down. But I digress.

To add some clarity to this whole thing…

In SK law, just because evidence is submitted or accepted into court doesn’t mean it’s verified or proven true. There’s a difference between admissibility (whether the court allows something to be considered) and probative value (whether it’s credible or trustworthy).

In the ADOR vs. MiHJ case, the KKT messages haven’t been “validated” just because they were included. In fact, the court explicitly withheld judgment on whether they’re even admissible, due to concerns over privacy violations and the legality of how they were obtained — which could breach the Personal Information Protection Act (개인정보 보호법).

📰 Source: Sportskeeda – Court withholds judgment on KakaoTalk evidence

Basically, Just because it’s shown, doesn’t mean they are accepted as valid, the court isn’t conforming it’s legal or real, AND the court is being cautious- showing enough to move forward and holding back anything illegal and misleading.

Folks keep parroting “it was accepted, so it must be true.” That’s not how the Korean legal system works — or any legal system, for that matter.

BTW, Haven’t heard about the smear campaign thing with that company and that group. I’ll look into that. Appreciate the info.

-knysom

PS

That man with the KSR situation is tragic as fck. That guy is NOT A JOURNALIST. SK needs serious media reform.

Quote from DaisyTheGenuine

Until when are they going to keep releasing the same text messages over and over

Hi,

I know you know this…but it ironically bears repeating:

That’s their whole strategy — Repetition over substance. It’s very much classic corporate PR and propaganda.

HYBE’s media machine keeps recycling the same unverified chat logs to control public perception. Till this day, the texts haven’t fully been authenticated in court, lack full context, and are being re-spun for maximum outrage to distract.

Oh, and…let’s consider the source.

It’s not about truth anymore—it’s about controlling the narrative.

And when you don’t have new facts?

You just repackage the old ones until people stop asking questions and regurgitate as it holds a basis for their beliefs. I’m going through this now sorting through news around the world. Being in news has never been harder. We even had media play a couple of days ago about a certain company’s stock doing well and got regurgitated everywhere, but nobody seemed to care that AI actually wrote that article.

Repetition + Authority + Emotion = Belief.

-knysom

Quote from uwuwu-98

Just gonna talk about some confusions, since like I said yesterday, there're no relevant updates.

-NJZ don't have to pay anything, the court just ruled they will have to pay if they do anything unauthorized. The only doubt could be Complexcon but it's not because 1. Ador said they acknowledged the event and even sent people there and 2. The event was before Ador requested this measure and waaaay before the court ruled it. So no, NJZ never violated the injunction.

-The court suggesting to settle is most likely just the normal procedure like Yama said, it's impossible to know if it was because they've doubts about anything without the context and knowing how they said it. Also it would be quite surprising they show one side is more likely to win than the other like that.

Also this is my opinion but the settlement from Ador's part is probably not to allow them to leave the company in some terms, it's most likely to agree to some things NJZ is requesting for them to return. But honestly, looking at the producer they've, how they talked about the 18 months hiatus, how they cancelled their comeback and fanmeeting last year... Isn't it obvious what their intentions are? I don't need to explain it right?

They're just acting like "Hey, we want to settle, we don't have any problem with the girls!" but no one is believing that.

-Not mentioned here since we all take it for granted but Ador pushed it back again, they requested the submission of a new document right before the trial. So we should ask ourselves, if they've so many proofs about all their cases why don't they present them right away and win the cases? The intention of this is obviously to keep the girls in this weird hiatus to make them lose relevance, make general public to forget about the case, and basically prove they aren't going to allow a group to beat them without them trying to ruin their career. Sad that not everybody can see this, but even sadder the people that see it and normalize it saying the girls shouldn't have done this just because Hybe would punish them. Someone has to fight against injustices and I'm glad it's these girls that are not giving up.

Display More

Hi,

I completely agree with the points raised here and want to add a bit more context to support the perspective.

First, on the court’s injunction, it’s important to clarify that the Seoul Central District Court did not order NewJeans to pay anything — unless they engage in unauthorized activities going forward. ComplexCon doesn’t count for two clear reasons: (1) Ador acknowledged the event and even sent representatives, and (2) it happened well before the injunction was requested, let alone ruled on. So, the claim that NewJeans violated the injunction doesn’t hold up legally or logically.

As for the court encouraging a settlement, this is very typical in Korean civil cases. Courts often push for early mediation to reduce case volume and promote amicable resolutions (Judicial Policy Research Institute, 2021). Without knowing the specific language or tone used in court, it’s a stretch to suggest the judge had doubts about either side. Korean courts don’t usually telegraph outcomes at this stage.

I also agree that Ador’s motivation likely isn’t about letting the group leave — it’s more plausible they’re trying to retain the group under new terms. Just look at the signs: the 18-month delay, the canceled fan meeting, the stalled comeback. Even the former SM producer that they recommended isn’t even a producer at HYBE. He does Music Synergy and A.I. for games at HYBE.

All of that points to an intent to hold the group in limbo rather than let them go — which, unfortunately, has a chilling effect on any artist considering speaking out.

And about Ador requesting yet another delay — this is starting to look less like legal strategy and more like stalling. If they really had solid evidence, why not just present it and move forward? In Korea, these kinds of delays can be used to wear artists down or let public momentum fade. But with the new incoming president putting judicial reform — including court efficiency and transparency — high on the agenda, tactics like this might not fly under the radar for much longer. It feels like a calculated effort to weaken NewJeans’ visibility and career prospects, rather than a good-faith attempt at resolution.

It’s frustrating to see people normalize this by saying “they should’ve known better” — as if it’s acceptable for companies to punish artists for asserting their rights. Someone has to challenge that system, and frankly, it’s brave that MHDHH are willing to take that stand.

-knysom

Quote from StanGIDLE

Say what you want about the company, but I think they were wise to expand outside of korea. I assume this is a result of their expansion to America and Latin America market. I am not well verse in the latin america market, but I know a bit a bout american music industry. From what I've noticed a lot of rap and r&b labels are starting to get bought out from Hybe. Plus, they seem to be attracting execs that have gotten results and they might be able to get results with Hybe America. I dislike Scooter Braun but he was able to capture valuable assets and can help guide them through the market. Plus, I've seen Hybe have now acquired Jermaine Dupri and he has a very good ear for r&b music and discovered many talent.

Anyway, I think Hybe is only going to get bigger if they beat their current issues. I am unsure if they'll breakthrough in America, Latin America, Japan and potentially China. However, they seem to have the best chance of a Korean company to make a global expansion. I do think some of the stuff they acquired was overpriced but they key in music is owning masters and recordings and I assume they have that with some of the stuff they acquired in America.

Hi,

I get why people are optimistic about HYBE’s global push, but personally, I think the excitement is a bit overblown. The $1B Ithaca deal hasn’t really paid off — Scooter Braun’s stepping back, and big names like Bieber and Ariana aren’t sticking around. As for Jermaine Dupri, sure, he’s had a history, but let’s not forget he’s had serious money issues — tax liens, defaulted loans, and So So Def nearly lost over unpaid debts. That doesn’t exactly scream long-term upside. Truth be told, word is Scooter stepped in to give his old boss a boost.

Goldman Sachs did recommend HYBE, it that’s par for the course to their push into local markets. TBH, it also feels like a course correction because the U.S. strategy hasn’t hit like they expected. And as for the article on Investing.com — be careful there that site tends to be a step behind real market trends. If you’re hearing it there, chances are the market already priced it in.

Yeah, we will see short-term gain, but that’s especially with election-related optimism in the markets — but that kind of rally is rarely built to last. Until HYBE shows real, sustainable results outside of the fellas, I’d stay skeptical.

-knysom

Quote from SerendipitousYun

Prefacing that this is more of an observation than anything as Im typing this before I start my day as I avoid the stacks of papers on my desk.

I've been lurking for the most part as work has me boggled down and my attention span has its limits, but I will say that the fine is interesting (in the sense of the amount they've determined their activities are worth in damages per member), while also being an obvious outcome tbh. Corporations are always going to find a way to try and limit what they feel impacts their bottom line so this is genuinely not a far fetched request from them, in particular if they feel that something else is going on that makes this necessary, but the timing of it is what makes me raise a brow.

Personally, I'm interested in knowing when they filed this as they would have been able to request indirect enforment right after the injunction ruling. If this was shortly after the Hong Kong performance then that makes the most sense, since they have direct proof that the injunction ruling was violated. I'd suggest it to my client too, b/c even with their statement of the intention to go on hiatus, prior actions from the group indicate that it would be best to have an additional limitation in place (which is also why it was granted).

However, if it was like anytime in the last month or 2, it still makes sense why it was granted on the courts end, but it feels like a pointless distraction from Ador (as they've had no group activities since then). If anything, it leads me to wonder what is going on that they felt this was a necessary article to push to the public.

Anyways have a good Saturday! If there's typos im running on 5 hours of sleep, it is what it is.

Display More

Hi,

ADOR officially filed for enforcement on April 4th, after the Hong Kong ComplexCon performance in March, where NewJeans appeared as NJZ. The court followed up with the ₩1 billion KRW per member ruling on May 30th. So yeah, it’s not a sudden or reactive move — it’s been in motion for a minute.

That said, your point about timing is spot-on. If this was just about following procedure, it didn’t need a media push now — especially when the group hasn’t been publicly active in weeks. But then again, with all the noise around Bang Si-hyuk lately, this very much feels like a strategic distraction and it’s really par for the course with HYBE’s intense desire to win the court of public opinion. Get the headlines focused on NewJeans again, draw attention away from the chairman, and keep public sympathy fractured.

-knysom

Quote from bzzz

Do "Emotional Oranage" and Indomie" ring a bell?

Hi,

Jumping in to address this specific thing to just clear up the misinformation around NewJeans and the supposed “violations.”

About the Indomie Collaboration:

The Indomie x NewJeans pop-up event was officially organized while the group was still under ADOR in November 2024. It was/is a legitimate promotional partnership approved by a partner company and coordinated within contractual terms.

No contract breach occurred — the project was aligned with their active management and oversight at the time.

The brand itself chose to support the artist instead of the label and had lost trust with ADOR, hence reaching out to the fanclub. MHDHH didn’t attend the pop up event.

2. Emotional Oranges Rumor

To date, there has been no collaboration between MHDHH — Danielle specifically and Emotional Oranges. The confusion came from a now-deleted social media post showing Danielle in a studio setting. Emotional Oranges later clarified that the session was related to a project for Danielle’s sister, Olivia Marsh — not for NewJeans or Danielle herself.

“Guys, there’s no Dani collab. I was just helping produce a song for Livvie!!” (source)

Neither of these incidents support claims of contract violations.

Let’s stick to what’s been legally confirmed — not what people assume based on Twitter timelines and Reddit posts.

-knysom

Quote from Yama-Chan

External Content x.com

Content embedded from external sources will not be displayed without your consent.

Display all external content

Through the activation of external content, you agree that personal data may be transferred to third party platforms. We have provided more information on this in our privacy policy.

The above articles are obvious HYBE hit pieces

The court literally rejected Source's evidence and said bring something admissable or else

The penalties for the injunction NJZ won't violate aren't irrelevant.

Display More

Hi,

Posted in that other thread to expect HYBE media play on other matters to distract from the Fraud Investigation.

They really are so predictable. It'll all be confirmed soon enough with evidence to support people's suspicions and call outs.

Like the strong push for Judicial reform, media reform is also a hot button issue in SK.

-knysom

To add:

Look at the posts from theqoo, Twitter reddit...it's all similar language, pictures, tone. All aimed to distract that Bang Si Hyuk defrauded thousands for hundreds of millions of dollars.

It's a circle jerk.

Hi,

So with all the chaos going on in SK —impeachment, snap election in June and all the justice reform talks—it’s worth asking: what does this mean for BSH and this fraud investigation?

So now it’s reported that he allegedly profited big from those backdoor deals. It actually would not surprise me either if he cooperated for leniency by giving others up ——like say someone from Mirae who has been underwriting HYBE’s bonds since HYBE can’t pay off their debt in time. Makes you wonder why they didn’t do a hostile takeover so maybe there is something more there (okay now let me take off my Tatty hat).

ANYWAY…

Here’s where justice reform comes in: South Korea has been revamping its prosecution system, supposedly to make things more independent and less politically influenced. So if these reforms actually stick, it could mean Hitman faces a more serious and impartial investigation—something that hasn’t always been a given in high-profile corporate cases in SK.

We know now that the FSS is already pushing the case forward, and the Seoul financial crimes unit is running a parallel probe. If this doesn’t get buried in red tape or backdoor deals, Bang could be looking at life in prison under Article 443 of the Capital Markets Act if convicted (I doubt he’ll get life, but maybe 2-3 years, heavy fines, have to give up his Chairman Seat for the time being).

With the country heading into elections and public sentiment demanding transparency, this case might end up being a litmus test for whether the justice reforms are just talk or the real deal.

Think they’ll actually hold him accountable? I’m not sure if I believe they will TBH. SK is deeply rooted in its Chaebols and Corporations. The election will be a big indicator of a path forward.

-knysom

Oh and one more thing…expect some type of media play to distract us from his issues. Like a controversy with one of his idols or groups.

Quote from ggflimm

why so nasty, all i'm saying is where did the $140m loss come from?

5 b won is of course peanuts but if hybe succeeded in buying 40% of sm then 500+ b won will be tied down ...

.

But instead kakao ceo got caught and kakao entertainment ipo now in shambles!

So thats a win for hybe ...

No matter how bad u try to claim hybe is in financial ruins, hybe shares hiting 300 soon and my faves coming back in 2 weeks ...

Display More

Hi,

Ah yes, classic — get called a hater for using facts, then get told you’re being nasty when you respond with receipts. The gaslighting is strong here. You came in questioning numbers, moved the goalposts, then played the victim when challenged. Textbook.

Now, back to the math you keep asking about:

You said “where did the $140M loss come from?” Repeating myself here, but I got a few minutes to retort:

• Hybe bought ~15.78% of SM at ₩120K/share, starting with ₩422.8B from Lee Soo-man.
• After a failed hostile takeover and more buying through public tender, they sank over ₩560B (~$420M USD) into SM.
• Their final sale to Tencent was ₩243B (~$177M USD). Even with prior sales to Kakao at ₩150K and some at ₩90K, their average return barely breaks even.

Now factor in:

• 2 years of frozen capital
• A blown-up takeover
• Lost influence over one of K-pop’s “Big 3”
• A PR disaster tied to that whole saga
• Legal chaos with their main creative (who by the way designed the logo lol) and its most profitable GG that at one point had Fast Company calling the NJ brand “blue chip” which at one point led to a ₩420B drop in market cap

…and yeah, that ~$140M figure? Totally real when you look at total cost vs. total value and lost opportunity. This wasn’t chess. It was cleanup.

Also, let’s talk about your “Hybe shares hitting ₩300K soon” point like it’s some mic drop. Stock price ≠ corporate health. That’s all short term gains. Flashy charts don’t erase:

• One more time - Mirae Asset stepping in to underwrite ₩400B in debt
• Once again, Samsung Securities saying Hybe missed Q1 expectations
• And RSU games and internal cost slashing keeping optics afloat

So no — clarifying I’m not a hater, just not hypnotized by comeback hype and PR smoke. It must be my tone. Us New Yorkers be like that sometimes, specially when it’s about that scratch. We only give back energy we receive fam.

I’ll be streaming the music like anyone else, but I’m not about to rewrite history and call a desperate exit to Tencent a win.

You don’t have to love the truth, but calling it “hate” every time someone drops data? That’s…well, certainly something. Enjoy the comeback.

-knysom

Quote from Yama-Chan

Never could I have imagined such an incredible mash-up of my absolute favorite people. I am awe-struck.

Hi,

Been watching it nonstop since I found out. It’s just so dope.

Found this one too:

Deadass, straight up flamesssss with these two edits. I love it!!!

-knysom

Hi,

Admittedly, I missed out on this fire edit:

-knysom

Quote from Yama-Chan

The fact there was no news, no media play, no IG rants, just a quiet third hearing scheduled for mid-August, with Employee B making an emergency request to change the nature of her lawsuit request, speaks volumes

Hi,

Did she cite a source by chance? I can’t find it anywhere outside of that tweet.

I would imagine SK would have released information due to the public interest but I can’t find it anywhere.

-knysom

Quote from ggflimm

wow.. funny how haters will simply assumed hybe lost money , $140 M ??..

Where did that amount come from?

Lsm originally own around 18+% of sm, which he sold all to hybe, amounting to ard 555 b won .

Hybe sold all sm shares in 3 seperate transactions..

Sold back to kakao around 6+% during kakao open tender of 150k won pershare! 3+% at 90+k last year and today offload the rest 9+% at 110k !

They got back their investment total 560 b won ... slight profit of 5b won!

The one at lost is kakao and kakao entertainment who bought 40% of the shares at 150k won !

Display More

Hi,

Look at you with the gymnastics. Let’s not cherry-pick numbers and pretend Hybe walked away as some financial genius here.

As previously mentioned, HYBE bought 14.8% from Lee Soo-man at ₩120,000/share (₩422.8B), then clawed their way to 15.78% total during their failed hostile takeover. Total investment? Roughly ₩500–₩560B, depending on FX rates and acquisition fees. Let’s not pretend this was a chill ETF move — this was a boardroom war they gambled in, fumbled, then lost.

Now let’s talk “profit”:

• Sold ~6% back to Kakao at ₩150K = win.
• Sold ~3% at ~₩90K = loss.
• Dumped final 9.38% to Tencent, a literal competitor, at ₩110K = also a loss vs original cost basis.

Sure, you can technically argue a ~₩5B “profit” on paper, but in my world YOU WILL GET LAUGHED OUT OF BOARDROOMS that deal in Hostiles and M&A’s. That’s pocket change in this game. That’s less than a rounding error for a company that spent two years tying up over $370M in capital and came away with zero board seats, zero influence, and zero upside. That is A LOSS in boardrooms worth their shit. People get sent to the basement for stuff like that.

Also — let’s not ignore:

• The 420B won market cap wipeout from the 2024 fiasco
• The ₩400B debt repayment crisis that needed Mirae Asset to step in and underwrite
• And the fact that Samsung Securities literally said Hybe underperformed in Q1 despite boasting a 400% profit spike (which mostly came from internal cost-cutting and deferred promotions, not sustainable artist revenue)

If Hybe’s goal was to make a quick ₩5B while lighting their reputation, artist trust, and strategic K-pop influence on fire, then sure — mission accomplished.

Meanwhile, Tencent walked away with a discounted foothold in SM just as China’s K-pop ban is easing. That’s not a win for Hybe — that’s them gambling and losing.

But sure, let’s keep calling this a “slight profit” if that helps you sleep at night.

Good grief…the levels some of you go through to literally shield the incompetence of HYBE’s financial moves is something else. This ain’t even

about the artists at this point. This is about their financials based on public information.

Just call a spade a spade.

-knysom

Quote from StanGIDLE

US & Europe is the popular regions when people think global. However, China is the most valuable market. kpop is still viewed as niche in the western world and it's on the decline. I don't think kpop is going to explode in NA/Eur/Latam, and has already reached it's ceiling. I've said it on here many times, but kpop is in trouble in these regions with the rise of new popstars. A lot of people that were following kpop have now shifted to following the newer pop acts. I've noticed some of the stan accounts for kpop groups also posting western pop acts and that used to never happen tbh.

Tencent having access to Asia, and the possibility of middle east is possibly where the real money is at. Don't get me wrong the regions I mentioned are still valuable but I think it gets dwarfed by the regions Tencent can tap into. I wonder what this means for a company like Hybe that shifted focus towards the regions I mentioned. Sometimes I feel their timing is off and a bit late when tapping into those markets. However, it's the reason why they're the only big 4 company to have a successful global group. It's evident that YG, JYPE, and SM had no chance in creating a succesful global group.

Hi,

Agree with your sentiment about Asia market with Tencent. Hybe selling seems desperate to me?

Let’s break this down: Hybe just sold its remaining 9.38% stake in SM Entertainment to Tencent for about $177 million USD — at a loss.

• They bought in at ₩120,000 per share in 2023 (around $317M total)
• Sold to Tencent in 2025 at ₩110,000 per share — an 8.3% loss

That’s at a $140m USD loss ANDDDD:

• They’re in legal chaos over court cases and at one point, Hybe’s market value tanked $420 million!
• They needed emergency help from Mirae Asset just to cover nearly $293M in maturing debt.
  Mirae had to step in and underwrite their bond issuance. That’s not normal for a “healthy” company.
• Samsung Securities called it: despite Hybe reporting a 400% jump in Q1 profit, analysts said they missed expectations and warned investors not to be fooled. This is because their previous quarters were pretty rough.
• Now they’re giving Tencent — a rival with stakes in YG, Kakao, and massive Chinese platforms — a bigger seat at the K-pop table. Hybe just sold out to a competitor.
• And there are whispers of stock manipulation using employee RSUs to prop up share value while chaos brews inside.

This isn’t “realignment” like they claim. This is Hybe bleeding influence, losing trust, and trying to survive while looking strong. The company that once looked untouchable is now selling at a loss, under fire, and handing power to its rivals.

Hybe didn’t make a move. They made a retreat. They tried a hostile takeover of SM, couldn’t fully execute, and bailed.

-knysom

Quote from crystalblues

did you not understand that the song is purposely a parody of pop music? The writer of the song is known as one of the most outlandish and creative artists to come out of China, and has been making social commentary tracks for years by mocking her subject matters.

Hi,

I respect the take—but IMO, I don’t think "Gnarly" really works as a parody.

For something to feel like a parody, there’s usually a sense of intention behind it—like, a wink to the audience, or at least some cleverness in how it exaggerates or flips the script.

But with Gnarly, I just don’t see that. The lyrics, the production, the delivery—none of it signals “we’re in on the joke.” It sounds more like it’s playing the pop game straight, using all the usual buzzwords but without any irony or commentary. It’s just... doing the thing.

I get how some point to the songwriter’s past work and say that’s the clue it’s meant to be satirical, but I don’t think that really works either. A song should be able to stand on its own. If I have to go dig through interviews or bios to understand that it’s parody, then it probably isn’t pulling that off effectively.

When I think of actual pop parody or satire, I think of folks like Little DIcky or early Tyler—where the weirdness or exaggeration is baked into the performance and style in a way that clearly sets it apart. Gnarly, on the other hand, just sounds like another over-produced track trying to go viral.

If it was supposed to be a parody, then yeah—it kind of missed the mark IMO. Instead of holding up a mirror to pop’s excesses, it just sort of becomes another example of it.

-knysom

Hi,

It's the very first AI song for me. It's like someone took a 2 week course for online prompt engineering and became a producer at that place.

----

Prompt:

Write a high-energy, female empowerment pop-rap anthem for the HYBE Girl Group Katseye. Note member profiles found in the attached link and assign designated lines to each member.

Blend Y2K nostalgia with modern slang and fill it with attitude. Use trendy and bold buzzwords like ‘baddie,’ ‘iconic,’ ‘main character,’ and ‘vibe check.’ Must have more swagger as substance not needed. Lyrics should be self-assured and rebellious but also non-specific. Insert the buzzwords at key points so that it can be viral-ready for TikTok, Reels, and YouTube Shorts. The beat should have punchy drums, glitchy synths, and vocal effects - no need for spacing in between sounds. Overall it needs to be stereo typical 2018-2021 KPOP that meets Doja Cat filtered through a hyperpop lens.

----

Gnarly sounds like a bunch of gamer executives hired prompt engineers to look at Trendy Pinterest Moodboards and feed it into ChatGPT.

-knysom

Quote from WhyKnock

Peak chart positions of Kendrick Lamar

2020 no songs released

2021 #18 - Family Ties

2022 #3- N95

2023 #93 - The Hillbillies

Did not win #1s in Hot 100 until 2024

So he was mot a part of the Narrative in 2020 and 2021 and only began to regain his relevance in 2022 after BTS foolishly did not resume its concert

Display More

Hi,

Which narrative? Yours? Like I said it’s ok if you’re not part of the community, but you keep speaking about it here and your statement of “nobody talked about” KDOT is buns.

The man literally won Grammies in ‘21 and ‘22, performed in the biggest sporting event in the world, and at the time had the highest grossing rap tour in the history of the culture and had 20-30 million monthly streams with no new music prior to Mr.Morale. Nobody talked about? A has-been? Yeah ok, like I said buns.

-knysom

Hi,

Yes - this is facts. True engagement has declined. When I say true engagement btw, it means genuine engagement (like conversations that actually make sense within the context of a post). It's about clicks now.

Fake news spreads online faster than the genuine truth and when companies like Meta stop paying for 3rd party fact checking, you can get away with more shit.

Drake for example - owns quite a few bot farms for engagement. Other Companies/Artist PR pay him so they could use this service.

TAG PR is another example. They specialize in Reddit and Twitter engagement to manipulate public opinion. The NY Times even wrote about this, and there's tons of proof online on YT vids of spam comments, hate comments that get massive like numbers even after a comment just got posted.

-knysom

Quote from WhyKnock

That was 2018 before BTS conquered the world

After BTS conquered the world and finished off the R&B/Hiphop/Rap genre no one had talked about hims till last year

Hi,

Just take the L. You clearly don't follow the community and that's ok, but don't generalize about that man and say shit like "nobody talked about" Dot to fit your narrative. PGLang got established in 2020. He did the Superbowl with Dre in '22, Mr Morale came out the same year (Grammy winning btw) Released Keem's album under PGLANG - also won a Grammy and let's not gloss over the fact that Dot switched over to BMI after 2018 and that shit was a big deal.

C'mon now. There's a reason why 2024/2025 was a such big year for Kendrick Lamar. It's because in the years he didn't release a studio album, people talked about him and waited for him.

Just stop already. KPOP already takes from my culture...but there's no need to marginalize the people for narratives. It ain't cool.

-knysom