Most of them are now NCTzens.
Not even in my wildest dreams
Most of them are now NCTzens.
Not even in my wildest dreams
Most of the time and in the west
Because the concepts of sm groups who are being pushed in the west seems childish and imature and that might be a reason why the general public in the west can't take kpop serious. And honestly this is pitty for groups who try to break through with "mature" concepts and who specializes in making the right song for the western community
E.g. probably 50% of kpop fans are really familair with nct concept. Yet sm pushed them in the west with the wrong songs like how can someone promote sticker on late night shows? Or superhuman like c'mon now
Orr superms avengers concept with jopping with cringe lyrics only for them to coming back to korea. Even kpop fans cringed at this even sm stans
Orr aespas ai concept. Like ngl it sounds all fun and cool but only among kpoppies. Majority of people in westeen countries just find it weird and ngl this was me at first. Western community is here only for the music and aesoa lacks in that like how can someone promote LTS on shows
That is why i believe all these stuff put a childish and cringe light on kpop in the west. Obv other groups contribute to that as well but as a company who has connection and succesfull groups like suju, snsd, tvxq who had a GREAT reputation even internationally i just find it sad how sm tries to get a position in western market
Queeensss are coming!!!!!
Now i'm curious. I thought hylt was the end of high budget mv
like yess i know there was not even a single info on ygngg
But people kinda expected the same concept as new jeans for ygngg inclusing myself. But now that min heejins group made an entrance it is not debatable that yg will postpone the debut cuz i think now they have to come up with something more unqiue.
New jeans fresh/western/expensive concept got everyone shook. Now i am really curious what yg is planning.
Rn I'm not that sure, but BH groups don't mention their lore in their songs, right? The lore is usually followed by the MVs I think, the lyrics just follow a story like love, youth, happiness, etc.
On the other hand, SM puts lore lyrics in their songs, like "Naevis... Kwangya..." which I really don't mind, I think it's what differentiates the group concept from others, but it's true that has its disadvantages.
I feel like if aespa sang about feeling or emotions or othere themes it would reach the people more
because in Savage music video they did not follow the rule in Kwangya. if you watched the sm universe ep 2. naevis told aespa that "they don't ever look back". also, one thing that I found out in Savage music video, they destroyed the eye (?) and in Girls music video, winter destroyed Black Mamba's heart.
Yet it was still about black mamba
I bet in their next cb it is still about black mamba its predictable
I stan them because of this concept. I prefer this concept rather than other common girl crush or cute concept.
Have you watched the music video ? They destroy Black Mamba at the end.
Their storyline is still very logical. They use their aes in most of their products (album, music video, etc).
In savage mv they kill (?) him and in girls they were still singing about him. Plus in their smcu episode black mamba was the main villain again. Supposedly after he was killed in savage?
Display Moredisagree
yes aespa brand is their universe and lore in their lyrics etc....
but Aespa have been in their only 1.5years of existence one of the most versatile GG of 4th gen
they went from generic girl crush song with Black mamba
Ballad with Forever
then they went for Pop/edm with Next level
they did a more dreamy innocent concept
then they release a Hyperpop song
they dropped Life's too short who's a cute pop song
and Girls
yes they try to keep some logic in their concept and they are working hard to keep their brand
but it doesn't prevent them from trying a lot of diverse concept through the multiple different project they do
so saying their concept set them limitation, when we saw aespa trying different concept and multiple genre since their debut is weird to me
Life's too short and forever were not title tracks that's why these were only b sides or special tracks.
My point was that it gets bland when their song is all about fighting black mamba and entering kwangya.
Wish they were singing about other themes or so but that is just their concept and they have to stick to it. But it gets bland and boring.
Plus the members don't really present the group in the right and full way. To me at least
the mcu universe kind of thing sm is going after is stupid and cringe to me ngl but their ai member and fantasy concept is super cool if only sm touch on it properly. i remember how shocked i was when their first debut teaser pictures got released. it would be better if they update the ai members with better graphics in their mvs. they’re pretty badly done and pls outfit changes!!! it’s been 3000 years. also there’s so much they can do with a concept like this,,, personally i’d be interested to see a cartoon from the ai members perspective. them trying to connect to the human aespas would be fun but idk 🤷🏻♀️
also i get super put off by bighit as well when they put in lyrics related to the lore in their title songs. just keep the music separate from the theories pls 🥲 i hate how every step of theirs needs to be psychoanalyzed and connected to the lore. barely any fans care about that. sm unfortunately is doing the same with their music. a causal listener would literally be like ??? when listening to their music and reading the lyrics. where is the time when pop music was just a bunch of nonsensical pretty words that sounded catchy 😭
Yeah thank you
Like rappaing about black mamba (western people will think they rap about kobe bryant), metaverse, kwangya verse, navis and their songs are too complicated
Plus, i feel like if they can't rap then they should leave it cuz i really am not that impressed by their rap
The story and their songs should be a seperate thing
Aespas ai and kwangya concept may sound cool and all that but it gets boring
The storyline is always going after black mamba with navis helping them but never coming closer to him anyway. I know the fight is going on in other cbs but as i said it gets boring like the lyrics is always „we‘re fighters and black mamba we come for you. Navis we love you and help us“. It may be their concept but it gets boring and repetetive.
The songs and the storyline/ concept doesn‘t get along in a logical way. Their ai figures appear only for 10 seconds in the mv and in the smcu episodes and thats it. Or is it me who expected more?
Another thing is that the members represent the group in a bad way. Giselles performance that even got knetz in debates. Winters straight face and a few small controversies puts bad light on them.
The concept overshadows the members
I just thought about this after another group announced their debut
so 5th gen has begun (anyone who disagrees idk what to do with y'all) and new jeans started it
So basically since all tve other agencies already brought out their ggs (aespa, itzy, gidle, ive, lesserafim) and they count as 4th gen, the ones who were missing was ador gg and ygg
Now that ador gg entered the room and ygs still didn't (those girls will be remembered but they'll come) it is basically safe to say that 5th gen has started
I'm soo excited and i feel like new jeans will be a hit.
But at the same time i know yg won't stay quiet and will bring out a group to compete against them cuz do y'all believe that yg and hybe won't fight for western audience?? Like come on...
5th gen fightinggg
Display MoreYG operates more on brand image than music
rich and mysterious are usually their go-tos and those traits are popular way beyond just music
they get brand deals a lot and public likes them before they've even heard their music
you dont need to be the most skilled to be a YG idol
but you need to look and feel like an expensive product
You just have to have immense charisma and a vocal tone that is remembered... even if you have to fake it a là rose
Look at gdragons voice tone - rare in kpop and tbh everyone who tries to imitate it *cough edawn cough* you immediatly think of gd
Rosès voice tone - i don't know any other idol that has her voice colour
Jennies voice
Taeyangs voice
Winners seungyoon etc etc
In a nutshell you just have to have charisma, expensive vibe and somthing that is rare among other idols whatever that is but yg always finds something that makes you stand out
*influencers and role models
I would say hobby musicians lol
yg music artist are paid better than other companies, even if the music does not belong to the artist...
yet they have less comebacks by far not that good
Yg has their own timeline
They kinda give zero fucks about regularly comebacks just for the sake of income
That's why i believe that yg idols live the best lives - less hustle for more success