What is this? I clicked on the nmixx debut video and was shocked to find a "includes paid promotion" disclaimer on it. I was wondering if there was going to be a commercial attached to the video. But no. There's basically an ad for coke zero built into the video and even the song lyrics themselves. Now, I know groups have done commercials and even made special songs for sponsors. It's part of the business. Some of the songs even end up being cool. But is this the first time a title track for a group's regular release has been such an out and out ad? Have I just never noticed this happening before? Is this the final step towards full commercialization of music? Will all their songs be product sponsor related? I feel bad for song writers. I wish jyp had saved this for a special release. It being their debut is just off-putting imo.
Sponsored ad *within* a song now???
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Adception
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Pepsi >> Coca-Cola
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OT: wtf is JYPE doing?
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The embedded Genie footer ad
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All pop music these days are just ads anyways. 2 minute 35 second soulless tracks concocted by digital machines and perfected using quantized autotuned vocals designed solely to promote the brand of the act, whether it's Kpop, hip hop, rap, etc.
Musicality left modern pop music a decade ago with the end of EDM, the last great bastion of true musicality.
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The embedded Genie footer ad
honestly the lack of the SING karaoke banner ruined invu for me
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ktl has samsung in their mv for their deal with them
its nothing new but I never pay enough attention to notice it
Oh i didn't notice. It just not have been aa blatant
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Oh i don't remember (or haven't seen that video). I do like the song tho. Maybe i didn't realize the ad cuz Kaja isn't as recognizable as Coke.
probably, but even so it was pretty apparent. I'll let you see for yourself though lmao. they put it in through some really creative ways.
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Pepsi >> Coca-Cola
Lol i agree!
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The only others I remember seeing the paid sponsorship on the MV is SuperM's One (Monster + Infinity) which I always thought was for the phones in the MV, but they don't have logos so idk what it was actually for. NCT 127 x Amoeba Culture's Save has it too, but there's literally nothing in the video and like two weeks later we found out it was a promo song for Samsung's storage service.
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