Sponsored ad *within* a song now???

  • AllKill VIP

    What is this? I clicked on the nmixx debut video and was shocked to find a "includes paid promotion" disclaimer on it. I was wondering if there was going to be a commercial attached to the video. But no. There's basically an ad for coke zero built into the video and even the song lyrics themselves. Now, I know groups have done commercials and even made special songs for sponsors. It's part of the business. Some of the songs even end up being cool. But is this the first time a title track for a group's regular release has been such an out and out ad? Have I just never noticed this happening before? Is this the final step towards full commercialization of music? Will all their songs be product sponsor related? I feel bad for song writers. I wish jyp had saved this for a special release. It being their debut is just off-putting imo.

  • AllKill VIP
  • AllKill VIP

    it's probably because it's their debut

    JYP Entertainment must got some deals done

    Coca Cola probably wanted to continue co-operation after Niziu's Super Summer

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    Pepsi >> Coca-Cola

    i remember the random pop up ads built into the video from some earlier sm mvs, i think it's always been pretty common in kpop. just not to the extent of nmixx, it feels so cheap to do something that blatant for their debut.... as if jype isn't floating in money already.

    ive seen this happen a few times! i remember gidle's senorita did a similar thing promoting kaja beauty within the actual mv. it was still a great song.

    Quote from pinkcerise

    i remember the random pop up ads built into the video from some earlier sm mvs, i think it's always been pretty common in kpop. just not to the extent of nmixx, it feels so cheap to do something that blatant for their debut.... as if jype isn't floating in money already.

    The embedded Genie footer ad :pepeshock:

    Quote from dummi

    I love that brand :pepe-sad:

    me too. i went and bought some of their makeup after gidle's promotion and the heart shaped gloss sticks are literally so pretty on my skin tone, like i can't live without that one that looks like a mix of like a red-brown-orange color... i forgot what the actual shade was called :itzy42:

    All pop music these days are just ads anyways. 2 minute 35 second soulless tracks concocted by digital machines and perfected using quantized autotuned vocals designed solely to promote the brand of the act, whether it's Kpop, hip hop, rap, etc.


    Musicality left modern pop music a decade ago with the end of EDM, the last great bastion of true musicality.

    Quote from omnimorphism

    The embedded Genie footer ad :pepeshock:

    honestly the lack of the SING karaoke banner ruined invu for me

  • AllKill VIP
  • AllKill VIP
  • AllKill VIP
    Quote from pinkcerise

    i remember the random pop up ads built into the video from some earlier sm mvs, i think it's always been pretty common in kpop. just not to the extent of nmixx, it feels so cheap to do something that blatant for their debut.... as if jype isn't floating in money already.

    Yeah i don't mind some type of partnership and an ad song but to do it like this feels like such a money grab

    Quote from MissBehave

    Oh i don't remember (or haven't seen that video). I do like the song tho. Maybe i didn't realize the ad cuz Kaja isn't as recognizable as Coke.

    probably, but even so it was pretty apparent. I'll let you see for yourself though lmao. they put it in through some really creative ways.

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  • AllKill VIP
    Quote from omnimorphism

    Pepsi >> Coca-Cola

    Lol i agree!


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    The only others I remember seeing the paid sponsorship on the MV is SuperM's One (Monster + Infinity) which I always thought was for the phones in the MV, but they don't have logos so idk what it was actually for. NCT 127 x Amoeba Culture's Save has it too, but there's literally nothing in the video and like two weeks later we found out it was a promo song for Samsung's storage service. ^^

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