Does new groups have privilege over older groups?

realistically not every group will become a huge hit. some will be mid-tier, maybe have a couple of hits and have a sizeable fandom. only a few really have insane success, and that's likely because they have powerful companies backing them.

for a lot of these groups, even if they disband and try again, it doesn't always work in their favor. dreamcatcher was minxx, and they've had more success as dreamcatcher, but they still aren't massively successful. rania has had an ever changing member formation and disbanded and rebranded a couple of times but nothing's really changed for them at all.

maybe being a newer group might get some initial attention, but ultimately it depends on their funding and management to see how far they can actually go. and a lot of these smaller companies just don't have the money to make it happen.

As time passes there are things that get easier in every profession but there are also new challenges that arise that may not have been there before

Funny thing is that Omega X, a rookie boygroup, are composed of members from nugu boy groups which disbanded in their first few years, and Omega X are doing way better than the boy groups the members are come from (physical sales, at least).

But I do think it really depends. Onf didn't get much attention during their first year yet they had a popularity spike from Rtk and their releases in 2021. So again, it depends.

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I think newer groups tend to get "marketing and promo-hype" priority. With the 7-year average life of groups in K-Pop, it seems like many agencies follow the "law of diminishing returns" outlook. Investing in an "established" group probably isn't worth it compared to a new group; the exact opposite in the West where being "established" usually gets priority because it's seen as less risky and an easier money making opportunity.

Quote from babybat

for a lot of these groups, even if they disband and try again, it doesn't always work in their favor. dreamcatcher was minxx, and they've had more success as dreamcatcher, but they still aren't massively successful. rania has had an ever changing member formation and disbanded and rebranded a couple of times but nothing's really changed for them at all.

I think this is a really good point, and to add to that: only one group can be the most successful. Is it really a failure if you don't manage to outsell the best selling group? As long as the company can manage their expenses against their revenue, being a mid-tier or even less than that, they can still manage to do well.

Quote from centen

I think this is a really good point, and to add to that: only one group can be the most successful. Is it really a failure if you don't manage to outsell the best selling group? As long as the company can manage their expenses against their revenue, being a mid-tier or even less than that, they can still manage to do well.

yup! i think bc kpop is very fandom driven and competitive, fans have a tendency to kind of see it like...if a group isn't #1, topping all the charts, winning all the awards, selling all the albums, then they're nothing. they're flops, nugus, whatever. but having any success at all, even if that just means selling decently and being able to tour, that's still success that can sustain a group.

I think fromis did a bit better now after joining the HYBE sublabel

Just an observation:

Brave girls could join a government health campaign -- they've been noted in the comments for having more realistic figures (alongside the classic fat-shaming that somehow comes in hand in hand with that)

In that way They could ride the government up a tad.

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Obviously. You have the novelty boost, whether you sustain for a few years is another matter. They also benefit from not only kpop but music platforms being several times bigger even compared to late 3rd gen