Display Moreyeah but like you said all these endorsement is more because of their stunning visual, the support of blinks on SNS and them being very marketable more than YG really trying to promote them
it's more them promoting themselves
but if you notice Rosé got much more job on korean tv show, by making an apparition on the music show with onew and suhyun , or going in the us for the secret project with Jennie after her solo debut and seeing how successfull
i think the solo for YG is a smart move to give to the fans what they want while still being for YG a way to calculate which one of the member will make more money for them in the future
and it's nothing in bashing or else, but we all know how YG love to put his group in the dungeon everytime a new group debut even his biggest act like Big bang and 2NE1 suffer from this
Bp is already in the basement most of their career, idk what bo u know bc the one I know haven't been as active as they been compared to 2020-21
YG make all their rappers debut solo first or one selected main vocal, it happen in all their groups, even treasure yedamn got a single after. The difference is blinks aren't like any other YG fandom, YG actually respond to bp members china bars so giving Jennie a solo and leaving like that wasn't gonna cut it