Could a Global BP X Starbucks deal be bigger Than BTS X McDonald's? 109
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No (79) 72%
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Yes (18) 17%
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Perhaps not bigger but pretty close (12) 11%
Currently, there's a special collaboration between Blackpink and Starbucks Thailand which obviously pales in comparison to the global campaign of BTS and McDonald's.
But what if Blackpink and Starbucks have a collaboration that goes global as well? Could it be bigger or as big as the BTS/ Mickey Ds deal?
While McDonald's is a bigger brand, I feel Starbucks is more... accessible given that more people worldwide drink coffee than eat hamburgers.