People says Big3 privileges are big in Korea, but it's actually big outside Korea

I agree, it was mostly Big 3 groups gathering the I-fans

I think the privileges are big in both places but outside SK the gap is even higher as only big3 had the power to promote their artists.

Quote from HopeOnTheStreet

I think the privileges are big in both places but outside SK the gap is even higher as only big3 had the power to promote their artists.

This, power and money in promoting helps alot. This is why sometimes we don't even know local brands at supermarket because big and powerful overseas company advertise their product on our TV and youtube ads non stop.

Yes, my first introduction to kpop was also through big 3 groups.

Translators were really god sent.

well its a repetitive cycle isn't it?

If you have money then you can promote and advertise which brings in new fans/customers which then become interested in your groups thus bringing you more money...

If you are from a small company and don't have such resources then you can't promote properly nor advertise as much thus unless you hit it with a viral song or dance etc then you remain nugu and its hard to get your brand out there.

I agree. There are some groups non big 3 groups well known in Korea but kinda unheard worldwide.

Agree. My gateway to kpop was through big 3. 'Til now there's still that one company that's still powerful that invented "digital daesang" in sma 2020. :D

Considering the fact that the first kpop groups i was ever aware of are wonder girls, snsd, dbsk, super junior, big bang and 2ne1, i’d say that’s pretty accurate lmao. Only after I actually looked into the kpop scene did I actually know of non-big 3 groups, let alone enjoy them

Now Big3 also has the advantage of more connections in the west with western labels.

When western labels started to sign kpop groups after BTS's success, they specifically started cooperating with big3, I remember western execs even explicitly saying they wanted to collab with the bigger companies.

Smaller companies dont have the connections and they also dont have the money to throw at western promo.

Big3 stans also distrort kpop history for western fans. They exaggerate the impact of big3 groups. For example somehow SNSD Japanese impact is much more known than KARA, because of SM stans.

I first knew Kpop through Bigbang, 2NE1, Super Junior, DBSK and especially SNSD (all were from big3). After that, I knew T-ara (non big3). I have to agree that big3 privilege outside Korean is quite obvious.