Would you rather hire Idol who already has 8 CF deals or someone who have none, or just 1 or 2?

Choosing someone with no or only a few CFs would give you the underdog label and people would watch out for this up and coming new idol and you'd get fat and rich from that

If you choose and idol with a ton of fame and fans already the fans would always hate you for mistreatment because they would think their precious idol deserves better

And if you wanted to make a group and have this idol in it you couldn't use the famous one, too much star power and they would over shadow all the others so you'd want a fresh young kid

I’ll hire the ones who will bring in the most money. Bts, BlackPink, Twice, etc

We going with Yoo Jaesuk because he Yoo Jaesuk and I just wanna chill with him on a CF one day ayyyy

:ak_luajump:

It would depend of the type of brand. For luxury brand I would go with the popular ones with luxurious feels.

For younger / brighter brand I would go for idol idols less known that people may more easily relate to as they would not already attribute an image to them.

Someone with none. And not out of pity but because I'd prefer my brand to look exclusive

Depends on who can sell more, face recognition, has more following and more marketable.

If you have the money, go for the big ones, because the return is guaranteed.

the more popular the better. doesn't matter if they're in 100 other CFs. no one is going to mix up noodles and lipstick or whatever. i don't see the issue there.

look at jennie for example, she's part of many brands already but still every brand she joins gets a boost from the jennie effect

I'll choose the idol with lesser cf only if i see a good potential of growth in them. Checking their hype on sns, performances of their previous cfs. If so, then it will save me a lot of cost and my brand will grow with them.

If not, then popular idol is better. The cost will be higher tho

Idol with 8 CF is expensive for a small business