My contact # is 555-555-5545

HYBE, the company formerly known as Big Hit Entertainment, which is home to BTS, the South Korean pop group, has merged with Ithaca Holdings, the company led by SB Projects (SBP) founder Scooter Braun. In the deal, HYBE will acquire through HYBE America, its wholly owned subsidiary, a 100% stake in Ithaca Holdings and its properties, which includes SB Projects and management clients Justin Bieber, Ariana Grande and Demi Lovato, among others, as well as Big Machine Label Group.

Braun will join the board of HYBE and Scott Borchetta will remain CEO of Big Machine Label Group. Artists of both companies will participate in the capital increase of HYBE to further strengthen the ties between the two companies, according to a release announcing the deal. Financial terms were not disclosed.

In aligning the two entities, the newly combined HYBE is poised to be among the biggest entertainment companies with a music focus operating on a global scale. BTS and Bieber alone bring dedicated fanbases numbering in the hundreds of millions, while Ariana Grande recently surpassed 90 billion streams consumed worldwide, the most ever by a female artist — these accolades in addition to recent Grammy wins for Dan + Shay and Bieber for the song “10,000 Hours.” In what has been an especially busy month for SBP, today (April 2) also marks the release of Demi Lovato’s latest album, “Dancing With the Devil: The Art of Starting Over.” It arrives on the heels of a YouTube Originals docu-series.

And when Hybe buys out your real Kpop companies then what

umm country code please.

Lol! I was wondering what kind of thread you will make on Hybe. Interesting POV and creative (aka reaching)

Knew you couldn’t resist

Quote from Drew_B

Meanwhile real kpop companies dont need America to stay alive. They just keep making hit kpop group after hit kpop group.

*Looks at all the blatant attempts by big3 companies to get American clout*

BTS will peak for several more years. By that time, HYBE will need to have other groups in place to replace their massive revenue stream.

Quote from Drew_B

Hybe cant touch SM and YG.

heyy, what are you saying about our mans j.y.park