Did Rosé missed out on becoming even more famous and sucessfull?

    It's no news Rosé's album didn't reach its full potential. And why is that? Well, it all comes down to simple marketing flaws: the overused broken hearted girl repertoire and neglect of the public's expectations.


    The most powerful brands are those that sell more than a product, they sell experiences, universes and life styles. These universes are sold to the public successfully when big decisions are made after a thorough research of what the audience or the targeted market wants to consume or expects from a certain brand. Please, do pay attention to the fact that these universes are ever evolving stories connected to its roots. That usually sells very well and garantees longevity to companies, groups and artists (I got AESPA to back me up here).


    APT's success screamed what the audience expected from Rosé as an artist, something NEW. And it will forever be a token of TBL's flawed management.


    Since debut, Rosé was promoted as a talented, raw vocalist with an indie vibe attached to her solo image, a down to earth and relatable girl. Later on, in her BP career, her MV acting as a broken hearted girl was a big hit among fans, she really did fit in that persona and boosted her and BP's brand power through it. After years being our favorite broken hearted girl, APT happened and the world fell in love with a fun and quirky girly.


    No one could ever predict APT would be such a huge ground breaking success in the GLOBAL music industry. APT introduced Rosé as this fun and quirky person to a whole new audience. And now, the world mostly knows Rosé as the APT fun girl which opened a huge opportunity for her. If her team had pushed the album release date to plan out Rosé's career after APT, we would've seen a lot more impact and success, for sure.


    Yes, I said it. A rebrand would've been perfect!


    Fresheness and originality is something that the public is always looking for! That's why people get excited with new groups, cause' they are fresh out of the oven, a whole new world to discover and connect with.


    Rosé's broken hearted girl is something people are used to. It was time to move on. It was time for a rebrand, it was time to develop her fun, quirky and original image to keep her surfing the success wave APT built for her. It's important to point out that a rebrand doesn't mean getting her stuck in the fun and quirky image, no. It means to give the fans authenticity through out other different aspects of Rosé, not only the safe broken hearted girl image we already love.


    APT did also have Bruno's push and TBL lost the opportunity to keep Rosé's image attached to his for a little longer. They could've performed one song from 'Rosie' other than APT as a duet, for one. It would definetly have pushed her album more.


    Although 'rosie' did debut at number three on the Billboard 200 and did sell over 500,000 copies in South Korea + earned gold certifications in Canada and New Zealand, I can't shake the feeling it could have been more.


    For the near future, after BP's world tour, I hope TBL and Rosé start working on a new image for her.

    Edited 2 times, last by momamae ().

    Read 1
  • AllKill VIP
    Quote from SooYoung

    i'm waiting for her next album to see how APT success impacted her


    hopefully she's not a one time success


    but it's also weird how her company didn't push her more to do little project here and there in collab with other artist to separate herself from the title of " the girls who's in feature with brune mars in the apt song"

    Fingers crossed! She has everything to hit bigger: the talent, the visual and start quality. TBL just can't sleep on the opportunity APT opened for Rosé's development.


    She deserves sooooo much more than being "the girl who's in feature with brune mars in the apt song" and she will, TBL and Rosé just gotta be open-minded. She has so much more to show us

  • AllKill VIP
  • AllKill VIP
    Quote from momamae

    Fingers crossed! She has everything to hit bigger: the talent, the visual and start quality. TBL just can't sleep on the opportunity APT opened for Rosé's development.


    She deserves sooooo much more than being "the girl who's in feature with brune mars in the apt song" and she will, TBL and Rosé just gotta be open-minded. She has so much more to show us

    i think what Lisa did great with her album is that she got a lot of big star to collaborate with her


    Rosalia, tyla, rayle, doja cat, so she indirectly got exposed to their fandom which represent a big part of western country


    so probably next time they see her in the news on playlist they'll think "oh lisa i heard about her with her collab, i'll check out what she's doing" and she'll slowly get away from this image and slowly build her fanbase in western country


    for example Halsey got her breakout moment after her collab with the chainsmokers and doing some project with other artist that little by little got her name out



    which is something that Rose didn't do a lot with her work since debuting as a soloist

    Actually her album was her identity and apt the abnormality and while we can judge how "wrong" or misused her direction was we need to remember that her album was already ready when apt dropped so it's not like she could change anything.

    Now yes, I expect her next album to be different, more fun bc there is a market where she could be big with songs like apt and more pop songs or she'll stay in that indie girl who plays guitar situation that we could see it isn't exactly what people want from her or what hitted for her.

    In the west we already have Taylor Swift. People don’t need 2nd version of Taylor. Her music is extremely similar to her. Also Taylor’s music doesn’t hit big most of the time. She just has the biggest fan base in the world. People only know Cruel Summer, Shake it off and few other of her songs.

    If you want Rose to be a hit maker, copying from Taylor’s book is not a great idea.


    She should’ve gone on the route of Ballads(Number One Girl), since we don’t have BALLAD Pop girl right now. Adele was there but she won’t be returning to music for a long time.

    why do we never consider the album is exactly what Rosé wanted since she is credited as a writer in every single track (as the primary writer no less)


    She did exactly what she wanted - does it always line up with what her fans or BP fans want? of course not


    lots of her songs are very different from BP songs and different from Lisa, Jennie and Jisoo's songs


    whilst success will always be important - at this point in their careers they have succeeded beyond most imaginations but that prior success will also allow them a lot creative freedom to do whatever the F they want to


    one has to remember that creative freedom within kpop is a rarity and only those groups and individuals that have "succeeded" are allowed some form of creative freedom

    Lisa did a great job at spreading her name in the western music industry by collabing with all those artists and in such different styles.


    New Woman and Born Again are my faves ♥


    And her as casting as Mook in The White Lotus was definetly a great move. She got praised for her acting, what a great way to be introduced to another huge audience that composes what we call GP.

    Quote from Taemin-Identity

    In the west we already have Taylor Swift. People don’t need 2nd version of Taylor. Her music is extremely similar to her. Also Taylor’s music doesn’t hit big most of the time. She just has the biggest fan base in the world. People only know Cruel Summer, Shake it off and few other of her songs.

    If you want Rose to be a hit maker, copying from Taylor’s book is not a great idea.


    She should’ve gone on the route of Ballads(Number One Girl), since we don’t have BALLAD Pop girl right now. Adele was there but she won’t be returning to music for a long time.

    I don't think she was copying Taylor Swift just because the songs are about break ups and toxic lovers. The sound formula isn't the same either.


    Any Adele ballad >>>>>>>> Number One Girl


    I need Rosé to let go of mellow ballads so bad lol


    Rosé has everything she needs to be one of a kind in the west, she just gotta take risks

    Quote from selfmate

    why do we never consider the album is exactly what Rosé wanted since she is credited as a writer in every single track (as the primary writer no less)

    That's not the point. I'm talking strategy.


    By releasing the album she wanted, there was a missed oportunity of becoming even more famous. That's the point. And by not engage with other artists or collbing more with Bruno, there was a missed opportunity to push 'rosie' even more.

    I don't think she did enough to stand out. Apt is a major hit but I think people that ended up checking out her content didn't stay because her music is not upbeat and high energy like apt. I don't think she played her cards right with her debut album and she needed more high energy songs than the gloomy songs we ended up with.


    It's still too early to say but I think she needs to figure out for her comeback which lane she wants to go in. I think the biggest issue was following up apt with toxic til the end was a mistake because I don't think a lot people that enjoyed apt wanted that.

    Quote from momamae

    That's not the point. I'm talking strategy.


    By releasing the album she wanted, there was a missed oportunity of becoming even more famous. That's the point. And by not engage with other artists or collbing more with Bruno, there was a missed opportunity to push 'rosie' even more.

    but how do you know what her strategy was? why is one implying something that has no implication?


    it would seem that her album was that - HER album given the amount of tracks she wrote for it - this was something personal and meaningful to her as oppose to something that would bring more sales or success (in addition to what she has already accomplished)


    because the premise of your title is "did Rosé miss out..."


    the key part is did she miss out something - if the album was the album she wanted to release the answer is obliviously no she did not miss out on anything since this was exactly the album that she wanted to release

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