Melon Data Analysis for 20 years

The results are not surprising, it's basically the songs with the most streams.

To add some context since I'm not a fan of raw numbers, artists that peaked during 2016-2020 and songs released during that time have a huge advantage because it's when Melon had the most users (they're literally the whole top 10 apart from Sung si kyung's song that is a winter recharting song that's been charting for years really high), prior to that Melon had less users and also the digital market was focused on downloads, so playlists were less relevant, and after 2020 with the Melon chart reform users started dropping to the point the peak of most songs now is sometimes below the half of what we were used to before.

Quote from bbgc

All true.

Nevertheless we can fix the context as this Melon Dataset and analyse, compare, rank. Even if there are other datasets.

We could ask why EXO, BP, TWICE who were huge in 2016-2020 don't have a song in top 10. Or how Paul Kim has 2 in top 10, IU doesn't

The truth is in Korea, during the 3rd gen Kpop was at its weakest (2016-2020 yep).

There were many hits and some of them really big, but soloists in general were more powerful. We had cases like 2019 when we spent almost the whole year without an idol reaching #1, in 2016 all kpop fans consider Cheer up the undisputed SOTY but Urban Zakapa, MC the Max or Bolbbalgan4 all released songs with similar numbers to Cheer up. In general if we check the yearly charts, in the top 20-30 not even half of the songs are Kpop.

During the 2nd gen Kpop was stronger, and it came back with the 4th gen. If we could check the top 10 of the last few years it would be basically 3 NJ songs, a couple of Ive and Aespa, and then 2-4 soloists making it with 1 song, so if Melon users had peaked in the last years, this same analysis in 2030 would show the 4th gen ggs dominating in a radical way.

However regardless of the generation, ballads often have the best longevity, so it helps in the long run and for ranks like this one made after years of analysis.

The IU case is simply a coincidence, she didn't have that many comebacks during those years, if the context was the same for the last 15 years she'd probably have more than 1 entry in the top 10, or at least have many entries in the top 20 or top 30 (Good day, Merry Christmas in advance, You & I, Friday, Meaning of you, Not Spring love or cherry blossom, Through the night and Blueming are all probably top 30 of the last decade), Paul kim just happened to have 3 massive hits all during 2018-2019 when the users were peaking, and 2 made it into the list. His one hit that didn't make it is his Hotel del Luna OST, ironically IU's drama.

I enjoy myself a bit too much talking about charts lol.

IU and BTS is not surprising but yet since I love both

Quote from bbgc

PSA: Those who complain about 'chart obsession' are advised to ignore this thread

What do AKP's data crunchers think of this Melon analysis? Any surprises or insights?

I was surprised to see no other BGs, not even Bigbang or GGs in the top 10 songs.

Non-Kpop /Soloists dominate.

But I think in another 10 years, that would change. Kpop domination starts in S.Korea starts from 2017.

IU, BTS, Taeyeon - Top Trio

EDEM, TTN, SD - Top songs

https://n.news.naver.com/article/014/0005325049?

The most loved domestic artist in Melon users' playlists of all time was IU, and the most-played song was Paul Kim's 'Every Day, Every Moment'.

On the 24th, Melon, a music platform of Kakao Entertainment, analyzed the 'playlist' data in users' music drawers over the past 20 years through Data Lab, and the results were as follows. 'Music Drawer' is a music archive service where users can easily view service usage history such as 'Recently Listened ', 'Liked ', 'My Playlist ', 'Frequently Listened ', and 'Fan Made'. It provides users with a more meaningful experience by connecting to personal memories of the time they listened to music.

According to Melon Data Lab's analysis, a total of 102 million playlists were created by Melon users over the past 20 years, and a total of 12.84 million songs by approximately 1.13 million artists were included in these playlists. The cumulative number of times they were included was approximately 8.15 billion.

The artist with the most songs in 120 million playlists was IU. There were 16.97 million playlists with IU's songs, and she was included 91.85 million times. Since her debut in 2008, IU has established herself as a national star by creating numerous hit songs, and she ranked first in both the number of playlists and the number of times her songs were included. This is an overwhelming figure, accounting for 16.6% of all playlists.

BTS came in second, with 68.1 million songs included in 9.5 million playlists. Taeyeon was included 35.35 million times in 11.14 million playlists, recording the second-highest number of songs included in playlists after IU.

The foreign artists who received the most love in Korea were Maroon 5 and Justin Bieber.

Paul Kim's "Every Day, Every Moment" was recorded as the song that was included the most in playlists. It took the title of the most-included song, with 2.13 million Melon users adding it to 3,928,000 playlists. It is a song that has received consistent love, being named in the Melon Annual Chart TOP

100 for 7 consecutive years since 2018. The second most-included song is IU's "Through the Night " and the third is BTS's "Spring Day", which were added to a total of 3,071,000 playlists. This song also holds the meaningful record of being the song with the most streaming of all time on Melon and the song that stayed on the annual chart for the longest period of time (8 consecutive years). The top

10 domestic songs most-included in Melon's music drawer were mainly of the "ballad genre." Following Paul Kim, IU, and BTS, 4th place goes to AKMU 's "How can I love the heartbreak, you're the one I love ", 5th place goes to Paul Kim's "Meet You ", 6th place goes to Ailee 's "I Will Go to You Like the First Snow ", 7th place goes to Sung Si-kyung's "All of Your Moments ", 8th place goes to MeloMance's "Gift ", 9th place goes to Jannabi's "For Lovers Who Hesitate ", and 10th place goes to Heize 's "Rain ( Feat. Shin Yong-jae)". The most included foreign song is Anne-Marie's "2002 ", and the second most included foreign song is Ed Sheeran's " Shape of You" .

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The songs that they included makes sense following the data I've been collecting.

It shows how long Melon has skewed KPop away from the mainstrream

Few people outside Korea care aout IU or Paul Kim

Yet Melon gave them incalculable importance

Quote from bbgc

Do you think in another 10 years, the top 10 will be dominated by Group songs?

Similarly will ballads continue to dominate?

Groups generally aren't known for Ballads.

Spring Day like songs are exceptions for groups than norm, they don't promote Ballads as title tracks, in general.

So I wonder how the dynamic will change - groups vs solos, ballads vs bops.

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I am not merribelle but my prediction is

1 none of the top 10 groups now will be in the top 10

2 as society becomes more atomized there would be more soloists

3 It seems KPop's Greatest Freeloader would still be on the list.