HYBE vs. MHJ: Who is at fault? Why?

  • If you are actually curious and want a good summary, I'd watch this (there may be a video before it and it has a part 2):


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    It's definitely a video in favor of MHJ, but it at least acknowledges and tries to counter most of the arguments I've seen from the anti-MHJ/pro-HYBE crowd. Credit to Yama-Chan for posting it.


    Personally I think it's still hard to choose 1 side. To me it seems like the 2 extreme sides are:


    People in support of HYBE and against NewJeans or MHJ or both. This crowd believes MHJ is just a crazy jealous woman and her motivations are completely self serving. She is manipulating the NJs members and parents into doing her bidding. She started this whole thing and then dragged other groups into it, who have suffered greatly. Started mass fanwars. All for her own selfish reasons. And she just keeps continuing on and on trying to win injunctions/lawsuits she has no chance of ever winning. I think the fact that she's been viewed as a problematic figure even before this does not help. There's also the even more extreme that are trashing NJs and calling them spoiled brats.


    People who support MHJ and Newjeans. My simplistic view is that they just see MHJ as a hard working innovator going up against the big evil corporation HYBE because she dared to challenge their conveyor belt style kpop production by filing an internal complaint about Illit. She dared to view and treat her artists like people, instead of a product, which is how HYBE views it. And this could've remained an internal issue, but it was HYBE who brought it to the forefront under the guise of an audit into MHJ that should've never happened. It was HYBE who forced MHJ's hand in publicly mentioning other groups. And then we all know the craziness that followed.


    There's just so much too it like not even bringing up SA case, leaked texts, leaked videos of trainees, utlimatums, etc. So much craziness!!! But thats my simplistic interpretation of what I see.

  • The standard "both are at fault" line coming from people that have not followed the topic properly is starting to become a bit annoying, and it just proves how the missinformation spreaded in the international community has worked, sadly.

    I personally don't care, but a recommendation, if you don't know about something, it's fine if you don't have an opinion.

    Anyone comparing Hybe's 99% of fault with the 1% MHJ might have don't make sense to me at this point.

  • The standard "both are at fault" line coming from people that have not followed the topic properly is starting to become a bit annoying, and it just proves how the missinformation spreaded in the international community has worked, sadly.

    I personally don't care, but a recommendation, if you don't know about something, it's fine if you don't have an opinion.

    Anyone comparing Hybe's 99% of fault with the 1% MHJ might have don't make sense to me at this point.

    Just accept people have different opinion on the issue, don't running around saying people "how not followed the topic" or "people are missinformted". Everyone have their right to have an opinion and just because someone have spent more time reading about a subject don't mean that one have more right than any other.

  • Just accept people have different opinion on the issue, don't running around saying people "how not followed the topic" or "people are missinformted". Everyone have their right to have an opinion and just because someone have spent more time reading about a subject don't mean that one have more right than any other.

    Except for you. Everyone except for you.

  • Even if it is MHJ, it is still HYBE's fault, since the buck stops with HYBE as the parent/managing org.


    HYBE is responsible for mismanaging the situation and putting a fantastically successful GG Brand at risk, due to corporate infighting.


    All corporations have ambitious people and internal competition between subsidiaries etc., Good corporate governance addresses that and still keeps their products successful and profitable.

    HYBE has failed at that.

  • Even if HYBE could have manage this better it a bit far fetched to blaim them for the rebellion of MHJ. It would never happen if MHJ never was disloyal.


    NJ would probably have a bigger chance if they did not support MHJ, their loyality and support to MHJ just make the whole thing look even more suspicious as something planned by MHJ all along, probably trying to use NJ as a barging chip with HYBE but that failed. If NJ really wanted to break the contract and leave it probably would have been better to blame both HYBE, ADOR and MHJ for the mess.

  • Even if HYBE could have manage this better it a bit far fetched to blaim them for the rebellion of MHJ. It would never happen if MHJ never was disloyal.


    NJ would probably have a bigger chance if they did not support MHJ, their loyality and support to MHJ just make the whole thing look even more suspicious as something planned by MHJ all along, probably trying to use NJ as a barging chip with HYBE but that failed. If NJ really wanted to break hthe contract and leave it probably would have been better to blame both HYBE, ADOR and MHJ for the mess.

    HYBE recruited MHJ and it was considered a great couple.

    Then it was a bad recruiting decision by HYBE.


    As to NJ, it wouldn't exist with MHJ, or even be this amazingly successful.


    Unless the idols are self producing like GIDLE, it is the creatives who are the primary reason for success and not the idols.

    Only delusional fans will think otherwise.

    So NJ members are correct to credit MHJ.

    But you could argue it is better they ditch MHJ for the future, then too it is no win for them, HYBE will dungeon them, GFriend them etc., they have no future with HYBE.

    Breaking with both is an option, but would be legally messy as well as disloyal.


    Anyway "game theory" of NJ members choices apart, the answer stands.


    HYBE failed, either is recruitment or management or corporate governance.


    Well governed consortiums do not let internal rebellions affect brands and revenue.

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