As if anyone needs any more proof Korean Corporate Reputation Research Institute Brand Rep rankings is a giant pile of dung, but here we are...

Now that Rose has a worldwide hit in her hands blinks finally admit brand rep is stupid, well well well

HYBE inside job

Shout it louder for the people in the back.

The fraudulence of this list that still gets way more media play and engagement than it deserves (which is NONE) has been one of the worst kept secrets in K-Pop.

For YEARS, the list has made no sense whatsoever, but nothing exposes that more than not having NewJeans in the top 100 girl group brands.

How can ANYONE take this list seriously, when NewJeans is quite literally plastered all over Korea. You legitimately can't even fly into Incheon Airport without being greeted by walls and halls with the NJ members' faces and ads plastered all over them.

For their recent Calvin Klein ambassadorship, they generated 3.1 MILLION USD in value in barely 48 hours.

If you want data that is legitimately sourced and not bought and paid for, THIS is far more objective:

There is also a death blow I'm about to deal to that fraudulent index in my upcoming NewJeans praise thread.

MAKE IT MAKE SENSE

Quote from Varenka

A random customer service rep isn't to blame for the methodology uses to make these rankings. This is the equivalent of calling out a cashier because the supermarket ran out of milk. No wonder my SEA friends in BPOs are told to just offer fake names for these types of calls

Who gives a damn? That employee will survive. It's really nonsensical how you're hyper fixating on the poor little phone rep and completely ignoring the crux of the issue that is how transparently fraudulent this index is, indefensibly so.

Quote from icyruios

The list is legit if your faves are top

If not it's a fraud

I called this list a fraud even when Mamamoo was on top or in the top 3.

I know way too much about way too many girl groups to ignore how the list never made any sense if you looked it up and down

Quote from DaisyTheGenuine

It was obvious what was going on from the moment NewJeans started slipping and news outlets started pushing stories about them being replaced by other Hybe groups in the ranking.

Guess whoever runs it really likes golf

It's a good thing they were stupid enough to try to sabotage and essentially defame NewJeans in broad daylight like the spineless cowards and stooges they are.

Not having NewJeans in the top 100 of a supposed brand reputation index is like a sports media company doing an all-time greatest athlete ranking and not having Michael Jordan on the list.

There was no easier way for this list's fraudulence to get exposed than targeting NewJeans, Korea's favorite daughters.

Koreans came up with the expression "The world is NewJeans" and these scam artists really thought we'd all accept them going "nah there are 100 other girl groups with bigger brand value right now"?

Quote from Varenka

This is the reason why people think K-pop fans are unhinged losers on the level of Swifties

Why would I say anything? I think the first time I saw you and others bring up concerns with the Brand Index's methodology, I said the points were valid.

You are obsessing over something that is altogether meaningless and trying to gaslight me about being unhinged. Sure, Jan. Nobody gives a damn about the feelings of this rep, especially when they gave a completely bullshit response.

You act like this is some giant company as well, when it's literally just A GUY arbitrarily throwing this list together, and he's even threatened to remove groups from the list when he's gotten into spats with their fans.

This is the individual your heart bleeds for? And it bleeds because he's getting his arbitrary stupidity put on blast like it should have years ago?

Please.

so obvious .

Quote from Varenka

I've responded to people that disagreed with me on that point. I haven't spammed every unrelated post with that message, and I haven't kept repeating myself for no reason. I'm not gaslighting you: most normal people would consider it unhinged, especially in the context of a K-pop fandoms having a minority with a propensity to act out of line.

The rest of your post doesn't have to do with anything that I said. No one called this a giant company. No one is defending his methodology. No one has defended this random guy's behavior. Or at least I haven't.

If you want to discuss other points, then I'm happy to do so. To summarize:

1) we disagree on the caller asking for the employee's name

2) we agree that the methodology of this index from what we know seems to match other metrics including brand deals that have been signed

What else would you like to go over?

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Things get lost in translation, but this phone rep was threatening legal action about their extremely questionable reason for excluding NewJeans from their rankings being made public. It wasn't even in reaction to the caller asking for their name.

And now it's public clearly, since we're talking about it.

Can we also mention how people try to defend this list by claiming NewJeans isn't ranked because of "negative headlines", when no girl group this year has had half as many negative headlines as LE SSERAFIM, the group who topped the latest list?

Make it make sense, people.

Quote from YamaChwan

Can we also mention how people try to defend this list by claiming NewJeans isn't ranked because of "negative headlines", when no girl group this year has had half as many negative headlines as LE SSERAFIM, the group who topped the latest list?

Make it make sense, people.

I didn't want to talk about this shit-list again, but I need to say something.

I get your point, BUT what happened with LSF is not even close to what's happening with NJ. I mean, this is an ongoing shit for MONTHS, but LSF only got those hate posts for how long, 1 or 2 months? And everyone moved on.

I never understood how people can take this list seriously. Even if it's 100% perfect and not biased or anything like that, it's still just a freakin' SOCIAL MEDIA Trend list, nothing more, nothing less. It's not about REAL BRAND REP, never was and never will be!

People are way too obsessed with numbers and charts, and forget what's important, MUSIC!