So far I know that Stray Kids has also used this strategy. Idk about other groups. Its mostly aimed for Billboard Hot 100 charting.
Hmm interesting! Are they doing it for Lsfm for the first time?
Also will it count in banter and circle charts as album sales?
It's mostly for the US billboard charts. It won't count on hanteo and circle chart.
LSFM did it for the Perfect Night but it's the first for the title track of an album.
CD Singles have always been used, it predates the founding of Big Hit, the change has really been the inclusion of Photobooks and Photocards which Big Hit did not invent.
For small Kpop companies, it was one of the better ways to earn money as Digital Sales were and are still pathetic in SK.
It's a format that thrives in Japan, there are very few Artists from the Big 3 and HYBE that hasn't released or are still releasing a CD Single in Japan
i think if you release a single like a pre release before the full album or ep release it's fine.
but releasing it at the same time as the full album seems kinda... desperate or chart obssessed ... kinda lame smh.
specially for kpop acts because kpop stans like to inflate their faves charts, idk how that is a fair représentation of one's success.
but then most of bb top 100 is also pretty unfair and privileged because top compangy literally show down people throats their artists songs through radio play etc.
They used to sell digital singles. But ever since Billboard banned website sales they had to resort to physical singles.
JYP did it for 2024 TWICE and Stray Kids' english releases (I Got You and Lose My Breathe) and, in HYBE, TXT also did it for their english releases. It has became more frequently since D2C sales were removed last year and the physical copies are a form of replacing it.
But to be honest, I don't know If It's a worth strategy If the company doesn't believe the act has the fandom/audience to buy it and make them chart. That's probably why the groups doing it are the ones already stabilized in the US.
JYP did it for 2024 TWICE and Stray Kids' english releases (I Got You and Lose My Breathe) and, in HYBE, TXT also did it for their english releases. It has became more frequently since D2C sales were removed last year and the physical copies are a form of replacing it.
But to be honest, I don't know If It's a worth strategy If the company doesn't believe the act has the fandom/audience to buy it and make them chart. That's probably why the groups doing it are the ones already stabilized in the US.
doesn't need to have a big audience
there's literally some people who buy 30 different version of album when the album cost 30$
imagine if they can buy a cd single at 1.99$ dollar knowing it'll push their artist to do better on billboard hot 100
just one person can count as 100 sales with this
i think it's less problematic when it's western pop singer doing it cuz they don't have the same fandom culture than kpop fans they don't buy hundreds version of an album to help their idols break records
but with kpop fans now even billboard hot 100 will no longer be a good metrics to see the popularity of a kpop idols in us
interesting
Display Moredoesn't need to have a big audience
there's literally some people who buy 30 different version of album when the album cost 30$
imagine if they can buy a cd single at 1.99$ dollar knowing it'll push their artist to do better on billboard hot 100
just one person can count as 100 sales with this
i think it's less problematic when it's western pop singer doing it cuz they don't have the same fandom culture than kpop fans they don't buy hundreds version of an album to help their idols break records
but with kpop fans now even billboard hot 100 will no longer be a good metrics to see the popularity of a kpop idols in us
I mean, sometimes It might not work. TXT and TWICE didn't even chart on Bubbling Under using this strategy.
And they have an audience, the same year they dropped It, they charted #1 on Billboard 200. Now imagine the ones who doesn't have.
This is kind of an old trick
Even in the 80's and 90's, artists would release "cassingles" that generally only contained one song on the "a side" and a remix or instrumental of the same song on "b side" (sometimes another track was also included).
They were sold cheap as chips, making the format popular among kids and teens...
In the 90's cassingles got phased out, obviously, by CD Singles. Which were much the same idea. The single itself, maybe 2 - 3 other songs, a remix or instrumental. Some CD singles were actually distributed on smaller, cuter sized discs (especially popular in Japan).
Also, CD singles often came with goodies like a small poster, a postcard or stickers (sound familiar?) but still remained relatively cheap, so could be bought with pocket money.
A CD single, Elton Johns Something About the Way You Look Tonight/ Candle in the Wind 1997, holds the Guinness World Record for the highest selling single of all time since US and UK singles charts began in the 1950s.
Changes to how charts were calculated, and the rise of illegal music downloading like Napster killed the CD single.
The record companies have just returned to an old idea to combat a modern problem.
need all the tricks in the book
Some CD singles were actually distributed on smaller, cuter sized discs (especially popular in Japan).
I always found those quite endearing:
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