Hybe announced on the 24th that it plans to formally appoint Lee Jae-sang as CEO after a shareholders’ meeting and board of directors’ resolution.
Hive has been carrying out a leadership transition project since the beginning of this year, having appointed CSO Lee Jae-sang as the right person to lead the ‘Hybe 2.0’ strategy that will be revealed soon. After graduating from Yonsei University, CEO-designate Lee Jae-sang worked at global management consulting firm Monitor Group, Hyundai Motor Company, and Google before joining Hybe’s predecessor, Big Hit Entertainment, in 2018. Since then, he has served as Big Hit Entertainment CIGO (Chief Innovation and Growth Officer), Hybe CSO (Chief Strategy Officer), Hybe America COO (Chief Operating Officer), and Hybe America CEO, playing a pivotal role in Hybe’s overall business strategy and investment. CEO-designate Lee Jae-sang played a leading role in designing and establishing HYBE’s three-major business strategy structure of “Label - Solution - Platform,” and led the M&A of leading domestic labels and technology companies as well as HYBE’s initial public offering (IPO) procedures. HYBE stated, “CEO-designate Lee Jae-sang is an entertainment industry expert with extensive experience in establishing strategies and operating both domestically and internationally,” and “We expect him to use his capabilities to help HYBE grow into an advanced entertainment lifestyle platform company based on music and technology.”
CEO Park Ji-won, who has led HYBE for the past three years, has decided to resign as CEO after determining that it is more appropriate for HYBE’s global business expansion and new growth strategy to be centered on new leadership
* In May Lee Jae-sang was appointed as a director on Ador's new board.
